Report says new hires must be justified in terms of strategic objectives. Greg Sterling on July 14, 2015 Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall Street Journal (WSJ) is reporting that the company is “curbing hiring and seeking ways to … Continue reading Google Tightens Its Belt As Company Growth Slows
Dina ElyJuly 13, 2015 I recently had the “pleasure” of having to update approximately 60 business local listings for a client across the Google and Yahoo local business networks, and what I experienced working with both companies on this was an eye-opener. In the end, I think I’ve figured out why Google will always trump … Continue reading Google vs. Yahoo: The Local Listings Battle
Christina HallJuly 12, 2015 Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at on a regular basis: Number of sessions A session is a group of interactions a user takes within a given time frame. Google defines this time frame as 30 minutes. A … Continue reading Important Metrics in Google Analytics
Ankur SharmaJuly 12, 2015 So, your Google Analytics is all set up to track how many page views and visits your website is receiving. You know where they came from, how much each traffic source is driving to your website, what part of your site they’re visiting, and how long they are staying on your … Continue reading Google Analytics Goals, A Step-by-Step Guide
Julia McCoyJune 30, 2015 Roundabout August 2014, Google announced that it was including HTTPS as a lightweight criteria for aiding page ranking. When Google said this, not a whole lot of people took the news truly to heart. Previous exploration of the statistics had shown that HTTPS was pretty much a parallel of HTTP and … Continue reading Why Your Site Content Must Be HTTPS: Google’s Latest Update
Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content. Amy Gesenhues on June 29, 2015 According to a report from the Wall Street Journal, researchers from Columbia University and Harvard Business School claim Google is delivering a “degraded version of its search engine,” … Continue reading Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case
Sally FalkowJune 29, 2015 Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So although it is not strictly a Panda … Continue reading Google Confirms Quality Update
Dan ShewanJune 24, 2015 I have a confession. When I first started writing for WordStream, I didn’t know the first thing about AdWords. I was familiar with a handful of online advertising terms – I knew what pay-per-click ads were – but beyond that, I had no idea. I didn’t know what cost-per-conversion meant. I … Continue reading 6 Ways To Learn AdWords Without Getting Certified
Steve MastersJune 14, 2015 There’s probably no one working in marketing or running a business that hasn’t heard of Google AdWords. Most people who have heard of it have also heard of the Display Network, but many don’t really understand what it is. The Google Display Network serves ads into more than two million websites. … Continue reading What Is The Google Adwords Display Network?
Priya Florence ShahJune 13, 2015 Restaurants, cafes, hotels, and resorts – have you claimed your Google+ Business Listing yet? If you’re a local business that depends on customers to find and visit you at your location, you need to make it easier for your customers to find you on Google Plus Local and Maps. You … Continue reading Local Businesses – Have You Claimed Your Google+ Business Listing Yet?
