Category Archives: Google

Google and Bing Shopping Ads: 3 Trends to Watch

Brian LeeSeptember 22, 2015 On the heels of Google’s success with Product Listing Ads and Shopping Campaigns, other publishers have developed their own product ad platforms, most notably Bing with its Product Ads and Facebook’s Dynamic Product Ads. These major players have proven that shopping ads are a viable and highly effective marketing investment for … Continue reading Google and Bing Shopping Ads: 3 Trends to Watch →

Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple

Google

Gavin O’Malley @mp_gavin, (September 16, 2015) Did you really think Google and Twitter were going to let Facebook, Snapchat, and Apple take their profitable positions at the intersection of mobile consumers and news? No, sir! Google and Twitter are reportedly appealing to publishers to show “instant articles” to their many users. The duo is promising publishers that just as with … Continue reading Why Google and Twitter Are Ganging Up On Facebook, Snapchat And Apple →

Everything You Need to Know About the Google/Alphabet Move

Google

Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move →

Google Launches Stand-Alone Street View App For iOS And Android

Google

New app enables individuals to create Street View-style 360-degree imagery. Greg Sterling on September 3, 2015 Google’s Street View has been somewhat challenged in the transition to a mobile-centric world. It’s available through the Google Maps and Google Earth apps, but it hasn’t really been well showcased on the small screen — until today’s launch … Continue reading Google Launches Stand-Alone Street View App For iOS And Android →

How Big Are Google’s Recent Mobile-Friendly Changes?

Google

Will KerschbaumAugust 12, 2015 Mobilegeddon. It’s not the latest Michael Bay summer blockbuster, but a nickname for recent changes to Google’s search algorithm. This would be, experts said, the end of the internet. SEO professionals across the land were stocking up on canned food and bottled water in preparation for the collapse of civilization that … Continue reading How Big Are Google’s Recent Mobile-Friendly Changes? →

What Google’s Buy Button Means For The Success Of Your E-Commerce Site

Google

Sergio AicardiAugust 12, 2015 Ready, set, launch. The discussion of Google adding a “Buy” button has been going on for some time, and should be fully rolled out any day now. Interestingly enough it is coming at the same time both Pinterest and Instagram took the leap as social media platforms to utilize their services … Continue reading What Google’s Buy Button Means For The Success Of Your E-Commerce Site →

How New Top Level Domains Have Changed Google Search

Google

Thomas StocksAugust 9, 2015 Numerous new top level domains have been released recently, leading many insiders to question the effect that they would have within Google Search. Luckily, Google themselves have thrown light on the issue; last week new information was made available concerning top-level domains and how they are being treated. Here’s how the … Continue reading How New Top Level Domains Have Changed Google Search →

Is Web Usability A Google Search Ranking Factor?

Google

Tim AshAugust 3, 2015 Most online marketers have too much going on – attempting to keep pay-per-click campaigns profitable, trying to create content that aids Search Engine Optimization (SEO), tweaking the web site to present information better, improve the User Experience (UX) and lower the bounce rate, managing mobile variations or Responsive Web Design (RWD) … Continue reading Is Web Usability A Google Search Ranking Factor? →

Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!

Google

Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords! →

Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots

Google

The Trustworthy Accountability Group is piloting the program to block fraudulent ad traffic from data center bots at their source. Ginny Marvin on July 28, 2015 To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a master blacklist of IP addresses associated with driving fraudulent bot-generated ad requests from … Continue reading Google Database Sets Foundation For Ad Tech’s Master Blacklist Of Bad Bots →