Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
A library of plugins is designed to give sites common tracking features automatically. Ginny Marvin on February 23, 2016 Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve. The autotrack library “attempts … Continue reading Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance. Andy Taylor on February 5, 2016 The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from … Continue reading Google Search Partner Network: Friend Or Foe?
by Oliver Neely February 4, 2016 Follow @elvinweb1February 4, 2016 If you want to reach more customers online, you need to be on Google. Most businesses realize this, but aren’t taking full advantage of the tools available to them. Google My Business is a free service making it easier for businesses to “be found” on … Continue reading Get More Customers Online with Google My Business
by Larry Kim February 1, 2016February 1, 2016 Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned. What Are … Continue reading Cracking the Code on Gmail Ads: My 7 Best Tips
by Eric Seal January 30, 2016January 30, 2016 The Google Webmaster Guidelines just got a big update. Following last week’s Webmasters page revamp, the new Google Webmaster Guidelines page has been updated for the changing user base. The Guidelines are divided into two sections—General Guidelines and Quality Guidelines—that offer you a simple list of best … Continue reading All About the Updated Google Webmaster Guidelines
The tech giant is also beefing up its YouTube AdBlitz site and channel for Super Bowl ads. Barry Levine on January 20, 2016 To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. A typical micro-moment: last year’s performance by the left shark in … Continue reading Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. Jacob Baadsgaard on January 11, 2016 AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving … Continue reading Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account
by Aleh Barysevich January 11, 2016 Follow @LinkAssistantJanuary 11, 2016 SEO is a constant source of anxiety among business owners and marketers; especially in recent years, as Google has introduced and increased its focus on “contextual” search. The Knowledge Graph is one of the best examples, because it presents a tremendous opportunity for quicker and … Continue reading The Complete Guide to Google’s Knowledge Graph
