Category Archives: Google Analytics

The Universal Analytics shutdown has finally begun

Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible. Nicola Agius on July 1, 2023 Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing … Continue reading The Universal Analytics shutdown has finally begun →

Most of you have Google Analytics 4 set up but are still learning how to use it

Google Analytics

Our poll shows that a majority of MarTech and Search Engine Land readers are ready to grapple with GA4 Kim Davis on June 30, 2023 In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked … Continue reading Most of you have Google Analytics 4 set up but are still learning how to use it →

Early poll results: ‘Kicking and screaming’ about GA4

Google Analytics

In less than a day we’ve gotten hundreds of responses to our question about Google Analytics 4 readiness. And, oh my, are there strong feelings. Constantine von Hoffman on June 29, 2023 It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of … Continue reading Early poll results: ‘Kicking and screaming’ about GA4 →

Are you ready for Google Analytics 4? Have your say in our poll

Google Analytics

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it’s time to have your say. Nicola Agius on June 28, 2023 Time is running out to migrate your website from Universal Analytics to Google Analytics 4. Even though Google has been telling marketers for months to … Continue reading Are you ready for Google Analytics 4? Have your say in our poll →

15 low-cost alternatives to GA4

Google Analytics

GA4 isn’t the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider. Constantine von Hoffman on June 28, 2023 One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. However, there are a lot of other analytics tools … Continue reading 15 low-cost alternatives to GA4 →

How to decide if GA4 is right for you

Google Analytics

Google Analytics 4 is a powerful, sophisticated tool. However, it may not be the right one for you. Here’s a guide to determining that. Constantine von Hoffman on June 27, 2023 It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. … Continue reading How to decide if GA4 is right for you →

Everything You Need to Know | GA4 Edition

Google Analytics

Everything You Need to Know | GA4 Edition Brad Camus | June 22nd, 2023 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online … Continue reading Everything You Need to Know | GA4 Edition →

Days before UA sunset most sites still not using GA4

Google Analytics

With days to go before Google turns off Universal Analytics, a majority of sites around the world and in the US are still using it. Constantine von Hoffman on June 21, 2023 The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) … Continue reading Days before UA sunset most sites still not using GA4 →

Looker Studio releases GA4 connector update with 170 new fields

Google Analytics

Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first. Nicola Agius on June 16, 2023 Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh … Continue reading Looker Studio releases GA4 connector update with 170 new fields →

4 tips to ease the transition from UA to GA4

Google Analytics

It’s less than two months until Universal Analytics sunsets. The “Google Whisperer” is here to help you transition to Google Analytics 4. Constantine von Hoffman on May 3, 2023 Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). … Continue reading 4 tips to ease the transition from UA to GA4 →