Category Archives: Google Analytics

How to use the UA 360 features available in GA4

Russ Ketchum, product director of Google Analytics, talks about the UA 360 which are now in Google Analytics 4. Constantine von Hoffman on August 25, 2023 This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we … Continue reading How to use the UA 360 features available in GA4 →

How to create UA reports in GA4

Google Analytics

Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4. Constantine von Hoffman on August 14, 2023 While many of us miss Universal Analytics (UA), the fact is it’s gone and it isn’t coming back. So, how do we get UA-like findings out of … Continue reading How to create UA reports in GA4 →

8 Google Analytics Features Enhance App Measurement, Performance

Google Analytics

8 Google Analytics Features Enhance App Measurement, Performance by Laurie Sullivan , Staff Writer @lauriesullivan, August 3, 2023 Google Analytics 4 has unveiled eight features to improve app campaign measurement and performance, giving marketers through artificial intelligence (AI) a better understanding of how users behave across the web and apps. Gameberry Labs, a game developer based … Continue reading 8 Google Analytics Features Enhance App Measurement, Performance →

Universal Analytics is still functional for most users

Google Analytics

Almost two weeks after the supposed sunset of UA, the sky is still glowing red. Nicola Agius on July 11, 2023 Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the … Continue reading Universal Analytics is still functional for most users →

5 GA4 issues and why they’re a good thing

Google Analytics

Critics argue that Google Analytics 4 falls short in many areas. What if these perceived flaws actually contribute to its improvement? Alan K’necht on July 11, 2023 Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user … Continue reading 5 GA4 issues and why they’re a good thing →

Marketers are having problems with the GA4 user interface

Google Analytics

We explore some legitimate complaints marketers have about the new Google Analytics UI. Nicola Agius on July 10, 2023 Marketers are not happy with the Google Analytics 4 user interface (UI). In fact, social media has been inundated with complaints about the Universal Analytics replacement — but it’s concerns over the UI that have been dominating the … Continue reading Marketers are having problems with the GA4 user interface →

10 things you hate about Google Analytics 4

Google Analytics

Many of you don’t like Google Analytics 4 and in responses to our recent poll you told us exactly why. Nicola Agius on July 7, 2023 Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that … Continue reading 10 things you hate about Google Analytics 4 →

Marketers roast Google Analytics 4

Google Analytics

Unlucky for some? 13 of the funniest reactions to Google’s now mandatory analytics solution. Nicola Agius on July 5, 2023 Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get … Continue reading Marketers roast Google Analytics 4 →

Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws

Google Analytics

Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2023 Sweden’s data-protection watchdog found that the 2020 version of Google Analytics presented data-breach security issues and consumer privacy concerns. An audit suggests the Google tool breached the privacy rules and risks posed by U.S. government surveillance. … Continue reading Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws →

Universal Analytics dies aged 11: ‘Be brave and be strong’

Google Analytics

Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’ →