Zaid Ammari — April 18, 2019 Follow @ppcmasterminds — April 18, 2019 Having a clear understanding of the wants and needs of a web site’s visitors is a recipe for success. And the easiest way to get to know an audience is by capturing data on their activity while visiting a site. This information is … Continue reading How to Use Google Analytics: Getting Started
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019 Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations
Victoria Taylor — February 19, 2019 — February 19, 2019 Trying to setup Google Analytics on your website? It’s not as hard as you think. If you’re completely new to Google Analytics and need help from start to finish, here’s a step by step guide to help you get set up in 5 easy steps. … Continue reading How to Set Up Google Analytics In Under 15 Minutes
Google Consolidates Performance Reporting In Search Console by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2019 Google plans to change how the Search Console Performance reports count some metrics. At the end of March, rather than use the URL that appears in the search bar, Google said that for some searches it will begin using … Continue reading Google Consolidates Performance Reporting In Search Console
Liza Rubinstein — January 21, 2019 — January 21, 2019 Lately, my life has been all about the stats. Monthly campaign reports have me deep in Google Analytics to the point where ad metrics have made their way into my dreams…or nightmares. There’s nothing more exhilarating – yes, exhilarating – than seeing a campaign exceed … Continue reading Google Analytics Metrics Aren’t Always What They Seem
Zach Heller — December 27, 2018 Follow @zheller — December 27, 2018 Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them … Continue reading To Get the Most Out of Google Analytics, First Understand What It’s Telling You
Nicole Blanckenberg — December 4, 2018 Follow @https://twitter.com/NicoleBlancken — December 4, 2018 One of the most important tools an online store entrepreneur has at their disposal is Google Analytics for eCommerce. Why? Because it points you to where your marketing strategies are working – and not working – and gives you valuable insights into your … Continue reading Google Analytics For eCommerce: A Complete Beginner’s Guide
Boaz Goldstein — October 31, 2018 — October 31, 2018 Google Analytics remains the most used set of analytical tools for monitoring and tracking online statistics. Businesses across all industries use these tools to evaluate and improve the effectiveness of their marketing campaigns. If you currently only use Google Analytics to keep track of the … Continue reading Essential Google Analytics Uses for Informed CEOs
Kerry Dye — October 8, 2018 — October 8, 2018 If you are a general marketer and not a digital specialist, you may not have come across Google Signals before. The first you hear about it may well be this banner popping up in your Google Analytics account: What is Google Signals? First announced in … Continue reading Google Signals in Analytics – What Is It and Should You Do It?
Debra Murphy — July 6, 2018 Follow @MasterfulMktg — July 6, 2018 Google Analytics collects a lot of data, which for most of us can be a bit overwhelming. We don’t have time to spend hours every day studying our website analytics and what the information means. But Google now sends emails to analytics account … Continue reading Google Analytics Bounce Rate – What Is It and How Can You Reduce It?
