by Laurie Sullivan @lauriesullivan, July 19, 2016 For the first time, Google will give advertisers the ability to buy programmatic native advertisements in DoubleClick Bid Manager across smartphones, tablets, and desktop. The ads will match the look, feel and style of their surrounding content on a publisher’s Web site. The news, announced Tuesday at the … Continue reading Google Programmatic Native Platform Builds Mobile Ads From Headline, Images
Category Archives: Google Advertisement
Google AdWords Quality Score Explained
by Pam Aungst July 18, 2016 Follow @PamAnnMarketingJuly 18, 2016 Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad shows up first, second, or third in Google’s paid search placements. It can also send signals to Google about … Continue reading Google AdWords Quality Score Explained
What’s Up with Google’s New Green Ad Labels?
by Jason Schell July 8, 2016July 8, 2016 All paid search specialists should subscribe to the A.B.T. Rule, meaning we should Always Be Testing. We should always be testing new keywords, keyword bids, ad copy, average position, ad extensions and everything else in our accounts! If we subscribe to this rule doesn’t it make sense … Continue reading What’s Up with Google’s New Green Ad Labels?
Why You Need A Google AdWords Consultant
by Pam Aungst July 2, 2016 Follow @PamAnnMarketingJuly 2, 2016 Generating organic traffic and working your way up the search engine rankings takes time — possibly time you can’t afford. With the help of a Google AdWords consultant, you can fast track your way to the front page and start funneling that traffic you need … Continue reading Why You Need A Google AdWords Consultant
The right way to get dynamic with Google AdWords
Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Todd Saunders on June 28, 2016 at 4:35 pm To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their … Continue reading The right way to get dynamic with Google AdWords
Fishing for B2B success: How to use AdWords to “land a big one”
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. Jacob Baadsgaard on June 24, 2016 I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so … Continue reading Fishing for B2B success: How to use AdWords to “land a big one”
10 Biggest Mistakes Made Using Google AdWords
by Samantha Shannon June 17, 2016June 17, 2016 As an Inbound Marketing Coordinator at Leap Clixx, one of my jobs is to build and maintain Google AdWords campaigns for clients. Many times these clients have already started an AdWords campaign, but have struggled to make it successful. That’s where I come in! Below I review … Continue reading 10 Biggest Mistakes Made Using Google AdWords
The Lowdown On AdWords Store Visit Conversions
7 Things Marketers Need to Know About AdWords Store Visit Conversions Jun 14, 2016 Larry Kim E-commerce sales totaled more than $341 billion in 2015. That’s huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google. That’s why AdWords introduced the in-store visits metric in 2014. The consumer … Continue reading The Lowdown On AdWords Store Visit Conversions
How to prepare for AdWords’ expanded text ads and device-based bidding
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live. Matt Umbro on June 13, 2016 By now, you’ve heard about all of the latest Google AdWords and Google Analytics updates announced at Google’s Performance Summit. The two main changes coming … Continue reading How to prepare for AdWords’ expanded text ads and device-based bidding
How to Leverage Google Advertising to Reach More Customers
by Stephen Sheinbaum June 9, 2016June 9, 2016 Small businesses have many tools available to them to help reach customers and prospects. They can advertise in traditional newspapers or online. They can send mailers to targeted zip codes or use social media to identify specific interest groups. If your business is going to advertise online, … Continue reading How to Leverage Google Advertising to Reach More Customers
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