Columnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes. Frederick Vallaeys on June 9, 2016 After hosting Brandcast and I/O, Google wrapped up a busy month of announcements with Performance Summit, the new name for … Continue reading 10 ways to get ready for the new AdWords
by Alex Glusman June 4, 2016 Follow @AlexGlusmanJune 4, 2016 Google AdWords is an ideal choice for many small businesses, as it provides a cost-effective and unique way to reach potential customers. It allows your ad to be shown locally, to consumers running a web search on a relevant topic. As a result, such targeted … Continue reading 7 Common Google AdWords Mistakes
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it. Matt Lawson on June 3, 2016 Last Tuesday was a big day for AdWords. During our annual Google Performance Summit Keynote, we introduced a … Continue reading AdWords’ new extra headline: 7 ways to make the most of it
by Alex Glusman June 3, 2016 Follow @AlexGlusmanJune 3, 2016 Most small businesses have to fight for their share of the market, especially when it comes to web searches. Keyword rankings may fluctuate on a daily basis, leaving your business listing well below your competitors. Google AdWords is a pay-per-click advertising service that will help … Continue reading 5 Things To Keep In Mind When Using Google AdWords For Small Businesses
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. Andy Taylor on May 27, 2016 Just last week, I submitted this column with the title, “Is it time for Google to … Continue reading Well played, Google: Advertisers (finally) get more device bidding controls
by Ty Rothstein May 26, 2016 Follow @https://twitter.com/AmitiRothsteinMay 26, 2016 You want traffic? Getting traffic is easy, but getting targeted traffic that will increase our sales is the traffic we want! The most targeted way to get that is by running ads on Google Adwords. Our CEO, Yariv Dror, has wrapped up 10 years of … Continue reading How Anyone Can Advertise on Google AdWords – Manually or Automatically
by Joe Mandese @mp_joemandese, May 26, 2016 Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking … Continue reading Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend
Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps. Eric Dezendorf on May 25, 2016 In case you’ve been buried under a rock and hadn’t heard, Google on February 19 made a substantial change to its search engine results page … Continue reading Adjusting to Google’s ad layout change with attribution tools
by Patrick Hutchison May 24, 2016May 24, 2016 Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing … Continue reading Google’s Expanded Text Ads – Things to Know and What to Do Now
by Erin Sagin May 18, 2016May 18, 2016 I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement. … Continue reading Easy AdWords Bidding Strategies for Newbies & Math Haters
