Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. Andy Taylor on August 19, 2016 Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched … Continue reading Getting to the bottom of Google expanded text ad CTR and CPC
Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. Pauline Jakober on August 9, 2016 The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 … Continue reading So we have 45 more characters in AdWords text ads… Now what?
by Pam Aungst Follow @PamAnnMarketingAugust 15, 2016 There are certain Google AdWords tips that the pros swear by. We’re not just talking about the tips you can learn from Google’s AdWords certification exam — we’re talking about the kinds of AdWords tips you can only learn from managing multiple accounts year after year. Certainly, we … Continue reading Top 3 Google AdWords Tips From the Pros
by Kelley SchultzAugust 8, 2016 It’s a very exciting time for PPC marketers. Google AdWords is starting to roll out its new updates. Check out this post for a list of all the updates Google announced in May. We all should have access now to expanded text ads – woohoo! Can you tell how excited … Continue reading Why We’re Cheering on the New Google AdWords Updates
August 4, 2016 Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices. At its core, AdWords best practices are in place to determine which advertisers are creating the … Continue reading Google AdWords Best Practices
by Darnelle O’Brien August 1, 2016 Follow @thekissagencyAugust 1, 2016 Are you running a Google Adwords campaign but not quite sure where your budget goes? Your settings could be costing you money. Check out these 5 settings to save your Google budget from waste. 1. Campaign Type 2. Networks 3. Location 4. Delivery Method 5. … Continue reading 5 Hidden Settings That Are Blowing Your Google AdWords budget
by Mark Irvine July 31, 2016July 31, 2016 Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface. … Continue reading 7 Best Practices for Google’s NEW Expanded Text Ads
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. Matt Lawson on July 27, 2016 It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited … Continue reading How to use device bid adjustments, straight from Google
by Erin Sagin July 23, 2016July 23, 2016 This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each account. During these conversations, I’ve learned a few new AdWords tips and techniques and different approaches to … Continue reading 4 Super-Actionable AdWords Tips to Try Right Now
