Amanda Clark — June 23, 2017 Follow @GrammarChicInc — June 23, 2017 FirmBee / Pixabay More and more, marketers are blurring the division between paid and organic reach—often marrying content marketing with PPC in order to claim larger sections of online real estate. For instance, a focus on content marketing can lead to more organic … Continue reading 6 Extensions to Broaden Your AdWords Reach
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. Frederick Vallaeys on June 8, 2017 Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at … Continue reading The AdWords 2017 roadmap is loaded with artificial intelligence
Pam Aungst — June 2, 2017 Follow @PamAnnMarketing— June 2, 2017 Wouldn’t you love it if people could search for your products in Google and buy them right then and there? As a searcher, wouldn’t it be convenient to skip a few steps in the purchase process by buying products directly from search results? That’s … Continue reading Google AdWords’ Buy Button: What You Need to Know
Andy Beohar — June 1, 2017 Follow @sevenatomsbuzz— June 1, 2017 Google AdWords is an incredibly powerful tool that can help build brand awareness and maximize sales potential. But, when you’re unable to achieve these results, it’s extremely frustrating. There are a number of factors that could be contributing to your underperforming campaigns. In this … Continue reading Google Adwords Management: Top 7 Ways to Improve Performance
The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. Jacob Baadsgaard on May 26, 2017 “8 Google AdWords … Continue reading Micro-wins: The true secret to AdWords success
Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
You may be stressing over how to make improvements to your paid search campaigns when data is scarce, but columnist Anna Shirley shows how a low-volume account can be a great opportunity to be more creative and inventive. Anna Shirley on May 5, 2017 Imagine this: you’re happily working away in your busy … Continue reading 5 steps to success for low-conversion-volume accounts in AdWords
Navah Hopkins — April 19, 2017 — April 19, 2017 If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search … Continue reading The Retirement of Google Site Search: An Advertiser’s Survival Guide
Katherine Buchholz — April 5, 2017 — April 5, 2017 We talk a lot about how paid search ads are driving more and more call conversions every year. And maybe you’ve already begun to integrate call conversions into your AdWords account. But what comes next? That’s what our newest video series is going to answer. … Continue reading I See Call Conversions in AdWords, Now What? Pt. 1
Google Broadens Exact-Match Variations In AdWords by Laurie Sullivan, Staff Writer @lauriesullivan, March 20, 2017 Exact match no longer means the exact words in the exact order. Now it means the exact words for the exact meaning or variants of that exact meaning. At least for Google. So whether a consumer searches for “snow tires” … Continue reading Google Broadens Exact-Match Variations In AdWords
