Category Archives: Facebook

Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About

by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About →

Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For

Facebook

by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For →

How to Link Facebook Posts to Business Outcomes

Facebook

by Michael Bird November 24, 2015November 24, 2015 Whether you want to increase awareness about your brand, product or service or reach out to new customers, your business goals should motivate how you use Facebook. Some B2B marketers believe that running a few ads will be enough to meet these goals. But the truth is, … Continue reading How to Link Facebook Posts to Business Outcomes →

Get Real Blog Traffic From Facebook – 5 Expert Strategies

Facebook

by KeriLynn Engel November 23, 2015November 23, 2015 People interact more with brands on Facebook than on other sites, according to Constant Contact As much as we like to complain about Facebook, most of us are still using it regularly. In fact, over 70% of all Internet-using adults in the United States use it, and … Continue reading Get Real Blog Traffic From Facebook – 5 Expert Strategies →

Creative Facebook Carousel Ads That Inspire

Facebook

by Bob Hutchins November 23, 2015 Follow @BobhutchinsNovember 23, 2015 Perhaps you’ve noticed more Facebook pages in the last few weeks publishing link posts that contain multiple images. (For example.) This relatively new feature – Facebook’s Carousel ad product – allows users to scroll through up to five different photos for the same link. This … Continue reading Creative Facebook Carousel Ads That Inspire →

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

Facebook

8 On-The-Chin Combinations to K.O. Federal and State Leaders and Their Entourage [DING! DING!] LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate … Continue reading Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook →

Facebook Search FYI: What Does It Mean For Marketers?

Facebook

by Kit Smith November 11, 2015November 11, 2015 On 22 October, Facebook revamped its search console by indexing all 2 trillion public posts. The goal? To improve the results of 1.5 billion searches conducted on the site every day. The update appears to be the latest effort by Facebook to keep people on the site … Continue reading Facebook Search FYI: What Does It Mean For Marketers? →

10 Things You Need to Know About the New Facebook Search

Facebook

Larry KimOctober 28, 2015 Each day, Facebook handles 1.5 billion searches against the 2 trillion posts in its index. Facebook is still a ways off from Google’s 3.5 billion daily searches, but it’s an impressive figure nonetheless and puts Facebook right up there as far as search giants go. Of course, Facebook is only indexing … Continue reading 10 Things You Need to Know About the New Facebook Search →

Facebook is Rolling Out New Ecommerce Features

Facebook

Mike WhitneyOctober 27, 2015 More and more as of late, we find ourselves starting posts with an opening that resembles something along the lines of the following: “With the rollout of their new _______ application, Facebook appears poised and ready to get into the _______ game.” The tech giant, as Wired put it quite succinctly, … Continue reading Facebook is Rolling Out New Ecommerce Features →

Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know

Facebook

Larry KimOctober 26, 2015 Facebook Ads, once pretty universally panned as low quality and lacking in intent, has exploded into an online advertising powerhouse in recent years. New features are being tested and launched regularly, and the Facebook Ads Manager itself just had an overhaul. In fact, Facebook Ads is becoming a bit like AdWords, … Continue reading Invite Email Contacts & 4 Other Hidden Facebook Features You NEED to Know →