by Laura Donovan July 27, 2016 Follow @thewordproJuly 27, 2016 Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue. Business Pages offer a place for consumers to connect with the business and other consumers. In addition to a business sharing information and news through daily … Continue reading 4 Reasons Your Business Needs to Pay Attention to Facebook Reviews
Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s cover photo, profile photo and navigation bar. Tim Peterson on July 11, 2016 The trend of ad-free Facebook Pages continues. Facebook has started testing another redesign of its desktop Pages that omits the ads that normally … Continue reading Facebook’s testing another ad-free Pages design for desktop
by Rebecca Lee White July 11, 2016 Follow @rleewhiteJuly 11, 2016 Improving your Facebook content strategy doesn’t have to be rocket science. There’s plenty of low-hanging fruit that can easily improve the effectiveness of your Facebook posts. The trick is to isolate the easy-to-adapt tactics that impact engagement with your brand’s posts. How to identify … Continue reading Facebook Content Strategy: Finding the Best Marketing Tactics
by Brooke B. Sellas July 6, 2016 Follow @madSMscientistJuly 6, 2016 A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B Squared. But with Facebook’s newest algorithm update, is engagement on … Continue reading Is A Facebook Engagement Strategy Worth Having Now?
by Laura Donovan July 2, 2016 Follow @thewordproJuly 2, 2016 The USO, or United Services Organizations, has created a temporary profile picture frame for all Facebook users for the Fourth of July. Facebook began providing these temporary profile photos last year, in order for users to show their support of a cause. Earlier this year … Continue reading Customize Your Facebook Profile Photo with a Fourth of July Frame
by Laura Donovan June 15, 2016 Follow @thewordproJune 15, 2016 One of the most underutilized feature Facebook offers for businesses are Dark Posts (or unpublished posts.) This tool was rolled out over 3 years ago and is one of the most underutilized features that Facebook has to offer for advertising purposes. But, what exactly is … Continue reading Come to the Dark Side: Using Facebook Dark Posts
Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network. Amy Gesenhues on June 13, 2016 From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and … Continue reading How 3 brands are using Facebook Live to connect, engage & inspire their fans
by Sahail Ashraf June 8, 2016 Follow @TalcontentJune 8, 2016 The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a … Continue reading Getting Started With Facebook Live: The Details You Need To Know
If you haven’t started using Facebook’s in-app advertising network, it might be time to hop on board. Columnist Andrew Waber explains how FAN is improving performance and expanding the reach of advertisers. Andrew Waber on May 25, 2016 Just a few months ago, Facebook announced that its Audience Network was on track for a … Continue reading Why you should be looking at Facebook’s Audience Network
by David Reimherr May 4, 2016 Follow @DavidReimherrMay 4, 2016 We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to … Continue reading Creative Targeting With Website Custom Audiences on Facebook
