Stephanie Heitman — November 13, 2016 Follow @stephheitman— November 13, 2016 Facebook Lead Ads is a unique form of Facebook advertising that can help you generate leads right from the News Feed. But how do Facebook Lead Ads work and can they actually help your marketing? Here are three things you may not know about … Continue reading 3 Cool Things to Know About Facebook Lead Ads
Scott Fenstermaker — November 12, 2016 — November 12, 2016 How Can Facebook Ads Bring More People To My Store? Facebook advertising is exceedingly useful for raising awareness and engagement, for generating leads and eCommerce activity…really for bolstering just about any online business goal. However, translating Facebook Ad campaigns to trackable brick-and-mortar foot traffic has … Continue reading Getting Foot Traffic From Facebook Ads (And Tracking It Too)
Neimh McGlynn — November 1, 2016 — November 1, 2016 Does your Facebook advertising strategy include video? Should you include video as part of your overall Facebook advertising strategy? If you find yourself asking these questions, this article is for you. In this post you’ll discover essential tips for killer Facebook video campaigns and how … Continue reading 7 Tips for a Killer Facebook Video Advertising Strategy
Brad Smith — October 30, 2016 Follow @bsmarketer— October 30, 2016 You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here or there. Facebook, on the other hand, is a mess. Sure – … Continue reading 5 Reasons Your Facebook Ads Aren’t Working
by Blair SymesOctober 14, 2016 It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending … Continue reading 4 Mistakes Marketers Make With Mobile Facebook Ads
by Gina BottiOctober 2, 2016 Not every consumer wants to convert and make purchases online. Consumers that engage on social media platforms like Facebook also choose to connect with businesses offline by making a phone call. So much so that calls from Facebook and social advertising are expected to skyrocket nearly 200% between 2016 and … Continue reading How 4 Industries Are Getting Creative With Their Facebook Ads
by Tracey Wallace Follow @tracewallSeptember 29, 2016 No matter how advanced your targeting is, your ad creative is what will catch a potential customer’s eye –– or keep them moving along in their Facebook feed. What your ad looks like and what it says are incredibly important to the success of your overall Facebook ad … Continue reading 24 Facebook Advertising Guidelines & Best Practices for High-Performing Ads
by Asaf Hartuv Follow @asafhartuvSeptember 28, 2016 One of the best things about Facebook has always been its plethora of targeting options for marketers. You can literally choose from tens of thousands of options to drill down for your ads, ensuring that you reach exactly the audience you want without having to spend any more … Continue reading New Targeting Options for Facebook Live
by Sue KrauseSeptember 28, 2016 A Q. & A. with Facebook Product Marketing Manager, Mobile Advertising Kevin Chao The Jornaya team has heard a lot of buzz lately about Facebook’s new lead ads product. I recently had a chat with Facebook’s Kevin Chao to get the lowdown on Facebook lead ads to share with you. … Continue reading All About Facebook Lead Ads
by Stephanie Heitman Follow @stephheitmanSeptember 25, 2016 Facebook advertising is a great way to reach marketing goals like targeting new and existing customers, building brand awareness, and increasing engagement on your Facebook page. But, before you start advertising on Facebook, there are some steps you’ll need to take. Set Up & Optimize Your Business’s Facebook … Continue reading How to Prepare for Facebook Advertising
