Amanda Clark — February 9, 2017 Follow @GrammarChicInc— February 9, 2017 Over the last few years, Facebook has subtly but significantly shifted its focus toward paid ads. While it remains highly important to distribute valuable content and to seek organic reach, it’s just as vital for businesses to pony up for some paid Facebook ads. … Continue reading Why Your Facebook Ads Aren’t Working
Dan Shewan — February 6, 2017 — February 6, 2017 Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of advertisers using Facebook to reach new audiences has doubled during the past 18 months. In today’s post, … Continue reading 8 Facebook Ad Tools to Help You Increase Leads and Sales
By Carolina Valdez-Ambia January 13th, 2017 No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel. The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post increases so it’s no surprise many companies have created … Continue reading How To Change The Owner Of A Facebook Ad Account
Nathaniel Cheung — January 5, 2017 — January 5, 2017 Image Credit: Adobe Stock Right now, Facebook is one of the hottest advertising platforms on the planet. With over 1.7 billion active users as of the third quarter of 2016 and sophisticated targeting capabilities – an increasing number of companies are looking to tap into … Continue reading How To Combat Rising Facebook Advertising Costs
Nathaniel Cheung — January 4, 2017 — January 4, 2017 Creating a Facebook Ad campaign to generate more leads, customers and sales? Advertisers spend over $ 16 billion a year promoting products and services on Facebook. Sadly, a significant portion of these advertising dollars are wasted due to silly mistakes which can be easily avoided … Continue reading 5 Important Things To Check Before You Start Your Facebook Ad Campaign
Bonnie Harris — January 2, 2017 Follow @waxgirl333— January 2, 2017 Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing … Continue reading Integrating Facebook Ads For Better Marketing Results
VerticalResponse — January 1, 2017 Follow @VR4SmallBiz— January 1, 2017 When it comes to social media, small businesses lean heavily on Facebook. And with good reason: that’s where the customers are. The numbers are staggering. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen … Continue reading A Guide to Advertising on Facebook
Dennis Yu — December 14, 2016 Follow @dennisyu— December 14, 2016 You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had … Continue reading 6 Simple Steps to Lower Your Cost Per Facebook Fan
Samantha Ferguson — December 6, 2016 — December 6, 2016 On the surface, paid content promotion is a concept that seems to conflict with the inbound marketing methodology of, “If you build it, they will come.” This is true to some degree, but as we’ve discussed before there are some outbound strategies that complement inbound … Continue reading Amplify Your Inbound Reach with Facebook Paid Promotion
Brad Smith — November 17, 2016 Follow @bsmarketer— November 17, 2016 AdWords is comparatively easy. You’ve got key phrases. You’ve got short text ads. And that’s about it. Contrast that to Facebook ads now, and the variables at play are daunting: A compelling value proposition Specific audience targeting Location and device placement methods Complex metric … Continue reading 7 Common Facebook Ad Mistakes to Avoid
