Nicole Blanckenberg — March 10, 2017 Follow @https://twitter.com/StoreYaCom— March 10, 2017 Here’s the thing: even the most seasoned advertiser can get it wrong. We all know Facebook ads are a must, but so many of us are not getting the results that we want for the budget we have; I found myself saying, If I … Continue reading 11 Things I Wish I Knew Before I Started Facebook Advertising
Stephanie Heitman — March 10, 2017 Follow @stephheitman— March 10, 2017 Facebook advertising success can look different depending on the type of campaign you’re running and what marketing goals you’re trying to reach. A successful Facebook advertising campaign doesn’t always mean more customers right off the bat. So, what does success look like? Here are … Continue reading How Do I Measure Success in My Facebook Advertising?
Jerry Low — March 8, 2017 Follow @WebHostingJerry— March 8, 2017 Have you ever scrolled through your Facebook Newsfeed and come across an ad that was so well-suited that it felt creepy? It was like the advertiser could read your mind or had been stalking you. Maybe you have been planning a vacation, and suddenly, … Continue reading 20 Non-Interests-Based Targeting Ideas for Your Next Facebook Ad Campaign
Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one. Tim Peterson on March 8, 2017 Of course the first time I find an ad interrupting a video on Facebook would happen while watching a video titled “No pants in court.” The video, about a … Continue reading Video: See how Facebook inserts mid-roll ads in non-live videos
Jason Obenhaus — March 2, 2017 Follow @JObenthehaus— March 2, 2017 You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people … Continue reading How Do I: Write Compelling Facebook Ad Copy?
John Lincoln — February 27, 2017 Follow @johnelincoln— February 27, 2017 If you’re a video publisher who wants to monetize your content, Facebook has some good news for you. The social media giant is now allowing commercials to run during videos. So if you’ve avoided uploading videos to Facebook in the past because you didn’t … Continue reading What You Need to Know About Facebook Mid-Roll Ads
Mandy Edwards — February 27, 2017 Follow @memktgservices— February 27, 2017 At this year’s Southern C Summit, I had the honor of leading a pre-conference workshop on Facebook advertising. I was blessed to have 15 fabulous ladies sign up for this session and we had a fun time digging into Facebook ads. Why should businesses … Continue reading Making Facebook Advertising Work for Your Business
Brad Smith — February 18, 2017 Follow @bsmarketer— February 18, 2017 Sex. It always works to get attention. Power words are so named because they leap off the page (or screen). They arrest attention. Which is exactly what you need when your ads are competing with people’s families and friends for attention on Facebook. Here … Continue reading 7 Power Words & Phrases to Test in Your Facebook Ads
Richard Smith — February 17, 2017 Follow @MeRichardsmith— February 17, 2017 Facebook advertisements need to be properly orchestrated, in order to lure customers into making purchases. Be it driving conversions via the social platform or clicking through the landing pages, amplifying sales is of paramount importance and companies must immediately fix the inadequacies associated with … Continue reading 12 Facebook Ad Fails: Fix These for Better Consumer Targeting
Angela Hamilton — February 16, 2017 — February 16, 2017 Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at … Continue reading How Do I Know Which Facebook Advertising Campaign is Right for Me?
