Email And The Digital Future: What Econstancy Found by Ray Schultz, Columnist, March 6, 2017 Most annual surveys change little from year to year. But the 2017 digital trends report from Econstancy and Adobe has one or two minor tweaks in it. And its biggest finding is that improving the customer experience dominates the priority … Continue reading Email And The Digital Future: What Econstancy Found
Category Archives: Email Strategy
Better Email Management Tools for Gmail
Susan Gilbert — February 13, 2017 Follow @SusanGilbert— February 13, 2017 Improve Your Gmail with These 4 Email Management Tools Today I have some email management resources to help you improve your reach through Gmail. Here’s four links with tips and tricks to kick start your Monday. It’s important to have a professional email template … Continue reading Better Email Management Tools for Gmail
The Theory of Email Evolution [Infographic]
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 Emails are a convenience in the modern times. Right from registering your account at a social media to getting your fresh scoop of the global news, emails are your passport to the digital world. Ever wondered what brought about this revolution? Why the number … Continue reading The Theory of Email Evolution [Infographic]
Email Signups – Single Opt-In or Double Opt-In?
Nicola Faulkner — November 16, 2016 — November 16, 2016 In email marketing, the term ‘opt in’ is used when a person is given the option to join an email list. By obtaining permission and asking the consumer to provide their details you can ensure the correct information is captured, and make certain that your … Continue reading Email Signups – Single Opt-In or Double Opt-In?
Using Email to Push Last Minute Halloween Deals
Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals
How to Optimize Your Email Content’s Readability
by Kristen Dunleavy Follow @KristenWritesItSeptember 3, 2016 We’ve all heard that “reading is fundamental.” We’re going to tweak that adage a bit for email marketers and coin a new one: “readability is fundamental.” In fact, it’s probably safe to say that in terms of importance to a campaign’s success, readability is right up there with … Continue reading How to Optimize Your Email Content’s Readability
7 steps for re-engaging your email subscribers
How can you re-engage people who no longer respond to your emails? Columnist Sol Orwell shares strategies to get your dormant subscribers back on board. Sol Orwell on August 26, 2016 As the internet and technology have progressed over the years, marketers have realized that the old-school approach of email still generates some of the … Continue reading 7 steps for re-engaging your email subscribers
5 Email Strategies That Will Boost Your Business Sales
by Susan Gilbert Follow @SusanGilbertAugust 8, 2016 Boost Your Email Conversions With These Tips How is your business email communication with your leads and customers? 89 percent of marketers increase their prospects with targeted campaigns. [Mailigen] Given this statistic, it is clear that in order to be successful we need to communicate in a way … Continue reading 5 Email Strategies That Will Boost Your Business Sales
4 Things To Remember When Creating Your Email Marketing Strategy
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
Email Design, Email Engagement, Email Readability
by Janna Hartley June 30, 2016June 30, 2016 Not long ago, emails resembling printed newsletters were prevalent. They had two or three columns, a number of articles, a table of contents, a “published” date and a lot of content that was best read on a desktop device. We’ve come a long way since then. First … Continue reading Email Design, Email Engagement, Email Readability
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