by Aaron Agius June 23, 2016 Follow @IAmAaronAgiusJune 23, 2016 How much importance do you place on leveraging your email list? Do you send out a monthly news round-up? Notify your contacts when you release new products or roll out updates? Wish your subscribers a happy birthday? While there’s nothing wrong with any of those … Continue reading 5 Simply Awesome Email Automation Funnels To Build Today
by Monique Zander June 15, 2016June 15, 2016 The popularity of email marketing is increasing by leaps and bounds. Many small to medium-sized businesses now devote a major slice of the marketing budget to email campaigns. Email is a very effective way of facilitating direct contact with your existing customers as well as developing better … Continue reading Email Design Tips For A Successful Business Email Marketing Strategy
by Wilson Hung May 27, 2016May 27, 2016 You finally decide to invest the time and money into building an email list. Tons of articles explain the importance of email marketing for your business, but you continue to fail at achieving results. Instead you experience: Low open & click-through rates High unsubscribe rates And worse, … Continue reading 8 Email Segmentation Examples That Can Boost Conversions
by Justin Wilson May 22, 2016 Follow @Jus_WilsonMay 22, 2016 Despite all of the developments which alter the way that people execute their digital marketing, email marketing is still one of the most popular channels. It is low cost, most people understand how email works and its effectiveness is highly measurable. Note that measurable doesn’t … Continue reading How to Improve Your Email Open Rate
by Ross Sibbald May 9, 2016May 9, 2016 A couple of weeks ago, I presented on the “Power of Email in Loyalty” at the Mobile Loyalty Summit. I was subsequently asked to present the same topic to a class of Master’s degree students. Having been a lecturer for many years, being back at a university … Continue reading The Power of Email in Loyalty
by Carrie Dagenhard May 6, 2016May 6, 2016 Oh, email. It’s one of the top things we professionals love to complain about—second only to traffic, unreliable Wi-Fi connections and the length of time it takes to disembark a plane. (Seriously, though. There’s got to be a more efficient system.) But as much as we bellyache … Continue reading 7 Reasons People Unsubscribe From Your Email Marketing
by Dan Forootan May 4, 2016May 4, 2016 To reach customers anywhere, agencies and marketers need to know how to effectively reach customers on the go or at their desks with responsive email design. Responsive templates ensure that clients’ emails display properly on all screen sizes, making them easy to view — and engage with—regardless … Continue reading 7 Ways to Build Business with Responsive Email Design
by Howard J. Sewell April 28, 2016 Follow @hjsewellApril 28, 2016 By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so … Continue reading Moving Past Responsive Design to a Mobile-First Email Strategy
by Miranda Paquet April 26, 2016April 26, 2016 Making sense of your email analytics can be tricky at first. How do you know which numbers to focus on? What do all those numbers really mean anyway? Is this really worth your time? To approach your email reports with confidence, you have to understand what information … Continue reading 6 Things You Can Learn from Your Email Analytics
by Louis Foong April 26, 2016 Follow @thealeagroupApril 26, 2016 Would you say that your company sends out more automated emails than personal ones? That’s not a bad thing – automated emails are a great low-cost, low-effort opportunity to impress your customers. Investing a little bit of time in polishing your automated email messages should … Continue reading 10 Ways Automated Email Can Wow Your Customers
