Isabel Hayward — August 10, 2017 — August 10, 2017 Whether it’s for business or for pleasure, following up via email is a timeless to-do for anyone wanting to stay top-of-mind with colleagues and friends. For small business owners, email follow ups are key to perpetuate business, especially with the reliance on referrals.With the busyness … Continue reading The Ultimate Guide to Email Follow Up
Steve Faber — August 10, 2017 Follow @marketingunlock — August 10, 2017 What We’ve Discovered to Boost Client’s Email ROI – Part 1 If you’re using email marketing or considering it, there are several key things you need to know that drive long term ROI. No matter what type of business you run, what vertical … Continue reading Email Marketing Strategies to Drive ROI
Deena Anreise — August 9, 2017 Follow @Prialto — August 9, 2017 Email marketing is more than a viable option for attracting prospects and keeping current customers engaged. While naysayers abound, the hard numbers show that email marketing is effective. A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and … Continue reading How to Use CRM for Small Business to Launch an Email Campaign
James Glover — August 7, 2017 Follow @coherentpath — August 7, 2017 Maialisa / Pixabay Whether you go to a store with a mission and a certain product in mind or you’re enjoying a relaxing day of shopping, browsing through the racks hoping to snag your next impulse buy, there’s nothing worse than an overbearing … Continue reading Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy
Kevin George — July 5, 2017 Follow @imkevin_monk — July 5, 2017 Looking for something new to try in your emails? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTING GAMIFICATION…the most interesting new kid on the email marketing block! ..But do you know a secret? “Gamification is the process of incorporating … Continue reading Gamification in Emails: The Most Interesting New Kid on the Block
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle. Ryan Phelan on June 13, 2017 Marketers know they need to use data to get better results for their email programs, whether that … Continue reading Incremental innovation: How to make big changes in your email program, one step at a time
Beth Corby — April 7, 2017 — April 7, 2017 Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an email message quickly to a friend about how much you love a product is much easier than starting a whole … Continue reading 6 Email Referral Program Teardowns
John McTigue — March 25, 2017 Follow @jmctigue— March 25, 2017 It’s safe to say that most marketers still rely heavily on email marketing to reach and engage our prospects and customers. According to Campaign Monitor, email marketing delivers a whopping 3,800 percent ROI and $ 38 for every $ 1 spent. The question is, … Continue reading Is it Time to Assess Your Email Marketing Strategy?
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow. Len Shneyder on March 17, 2017 Email has proven to be a solid investment; over the past few years, it’s seen … Continue reading Email in 2017: Dying platform or still a worthy investment?
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
