Laura NollApril 6, 2015 A dirty little secret: most of my blog posts begin as questions someone asked. In truth, it makes it easier to have a conversation and relay information than to just regurgitate marketing messages you don’t really want to hear. You can thank me later. All too often, though, I get caught … Continue reading Why Email? Why Not?
Category Archives: Email Marketing
75 Email Newsletter Content Topics You Can Use ASAP
VerticalResponseApril 6, 2015 Wouldn’t it be nice if you had a relationship with every one of your subscribers? If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. “Newsletters feel personal because … Continue reading 75 Email Newsletter Content Topics You Can Use ASAP
You Can’t Just Personalize For Email
Marc HummelApril 4, 2015 An unseemly tirade for retailers with ambition: Part 1 It’s something we got off our chests in our recent personalization rant. We discussed the disconnect between what most retailers say (they want an actionable personalization strategy) and what they do (not much). The point was about multichannel personalization, and we think … Continue reading You Can’t Just Personalize For Email
Email Etiquette in Different Countries [Infographic]
Amy CowenApril 4, 2015 From country to country, the etiquette that is appropriate for emails can vary widely. In certain countries, email correspondence is expected to be highly formal, much like a written business letter. Alternately, in other countries it is expected that emails contain more of a friendly conversation, as if you were catching … Continue reading Email Etiquette in Different Countries [Infographic]
3 Important Things to Remember When Scaling a Small Business
Claudia AmandApril 3, 2015 After 2009’s financial crisis, small businesses significantly cut back on expenditures, opting instead to save during a time of financial uncertainty. Banks were also cutting back on their loans, slashing small business lending by $ 8 billion. At the time, the outlook on small business growth was bleak and unpredictable, and … Continue reading 3 Important Things to Remember When Scaling a Small Business
Does Video in Email Marketing Increase Response Rates?
Adam BaetuApril 3, 2015 If you’ve mastered the basics of putting together a compelling email marketing campaign, including getting the subject line right and optimizing the content for mobile, you’re now ready to be just that bit more creative with the content you send out to subscribers. Video can be hugely engaging, hooking viewers in … Continue reading Does Video in Email Marketing Increase Response Rates?
7 Signs You’re Ready for Email Marketing Software
John W HayesApril 2, 2015 You’ve got customers: If you’ve got customers, you’ve got the opportunity to generate repeat purchases and upsell opportunities. The revenue from these opportunities is the lifeblood of most businesses (small or large). It is much easier to sell to an existing customer than find a new one. It’s never too … Continue reading 7 Signs You’re Ready for Email Marketing Software
3 Tips to Improve Your Email Marketing Effectiveness
Ernan RomanApril 2, 2015 Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email spend 138% more than those who didn’t receive email offers, and 44% of email recipients made at least one purchase last year based on a promotional email. … Continue reading 3 Tips to Improve Your Email Marketing Effectiveness
The Unsustainability of Unreliable.
Jane BinnionApril 1, 2015 Last week I was waiting for a piece of work from someone and it didn’t arrive. After 2 reminders I got an email saying they had prioritised something more important. I silently made a decision there and then that; a) This woman doesn’t organise her diary well b) I probably won’t … Continue reading The Unsustainability of Unreliable.
Opens, Clicks, Conversions – Oh My! What to Do to Boost Engagement in Your Emails
Victoria LopianoMarch 31, 2015 Getting more engagement on your emails is the ultimate quest for email marketers. We’re all looking for the silver bullet that will give way toimproved metrics and subscribers who don’t just open, read, and click content, but crave it regularly. While I can’t provide you with a magic solution to this … Continue reading Opens, Clicks, Conversions – Oh My! What to Do to Boost Engagement in Your Emails
Random Posts on Email Marketing
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Top Benefits That Automating Procurement Management Offers
Automate These 7 Event Marketing Emails to Skyrocket Ticket Sales
Listen Up! Establishing A Small Business Listening Strategy
Beyond Events & Trade Shows: Affiliate & Referral Marketing Strategies for SaaS
Successful Email Marketing: Focusing on Sales, Not Tire Kickers
