Business.comMarch 31, 2015 Cold emailing your ideal customers can be an effective way of getting on their radar. Though many people feel cold email is SPAM, that is not the case– cold emailing is much more than that spam from many reasons, but most importantly, it’s personalized. When executed correctly, cold emailing potential leads and … Continue reading Warm It Up: How To Craft An Effective Cold Email
Olivier ChoronMarch 31, 2015 Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right? Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand … Continue reading 7 Rules You Must Follow for Email Marketing
Leo Dimilo March 31st, 2015 Every online business should have an email list. I am reminded of this every time I discuss this with clients who already have them. For example, one of my clients is a musician who gigs regionally. Every time he has to gig outside the area, he sends an email only to … Continue reading How To Get Started With An Email List
VerticalResponseMarch 31, 2015 Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages. Get that cash register ringing by using these five email subject line tips specifically for … Continue reading 5 Product-Selling Email Subject Line Tips for Retailers
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. Amy Gesenhues on March 30, 2015 Using the same set of email marketers to compare mobile email conversion rates between Q4 2013 and Q4 2014, email marketing provider Yesmail released some eye-opening stats around email-generated revenue growth. According to … Continue reading Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
John W HayesMarch 29, 2015 As anyone who reads my blogs or follows me on social media will know, I am a keen cyclist. In my home town there are two independently owned bike shops I could potentially visit to service my bike and make the occasional purchase. Both shops offer a quick, efficient and … Continue reading Email Marketing: A Tale Of Two Bicycle Shops
Rachel BeggMarch 27, 2015 Email lists are some of the most valuable assets that companies have when it comes to their marketing efforts. With a long list of email contacts, a company will have a much better chance at bringing in new business from qualified prospects that may be interested in what the business has … Continue reading How To Grow Your Email List Organically
by Brett Alan March 27th, 2015 Getting started with email marketing can be easy. Unfortunately, there are a lot of moving parts and numerous options that can make setting up the initial campaign more difficult for beginners than it really needs to be. In this how-to I’ll outline a common sense, step-by-step outline to … Continue reading Email Marketing: How to Get Started in 1 Day
Ryan PinkhamMarch 27, 2015 You know that staying connected with your customers is crucial to growing your small business. You’re likely already investing valuable time and resources into marketing your business, and may be unsure about the results you are seeing. When you consider the high costs and uncertainty associated with traditional advertising methods and … Continue reading 5 Steps To Engage And Retain New Customers With Email And Social Media
Rachel LaCour NiesenMarch 26, 2015 “The secret to using free content as a business driver is to be the host of the conversation your audience cares about, not the subject of it.” — Shane Snow, Founder of Contently Show don’t tell. That should be your mantra when using email to communicate your company’s culture. Telling … Continue reading The Art of the Customer-Focused Email
