Amanda ClarkApril 10, 2015 Email marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s not as flashy or simply not as new as Facebook marketing, Pinterest marketing, YouTube marketing, and the like. Underrated though it may be, study after study confirms that email marketing is … Continue reading What Every Business Owner Should Know About Email Marketing
Kim StiglitzApril 10, 2015 At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. To help, we put together a baker’s dozen of things you can do to fix your emails right now. Each item on this list is an actionable to-do which can give you real results … Continue reading The Dirty Dozen Things You’re Doing Wrong With Your Email Marketing And How To Fix It Pronto
Kim DieselApril 10, 2015 You went into a networking event and you killed it! You shook hands, had conversations with ten different people, and have a handful of new business cards to show for it. But chances are all of those people you just met won’t remember your name after a day or two. They … Continue reading Networking Doesn’t End When An Event Does
Miranda PaquetApril 9, 2015 Drumroll please. The best time to send your email is… There’s nothing we’d love more than to tell you a magic time and day that would give you the absolute best results for your email campaign. But while we can’t give you exactly that, we do have more than enough data … Continue reading When Is The Best Time To Send Your Email Marketing Campaign?
Andrew WilsonApril 9, 2015 Aren’t emails interesting? Sometimes when I check my inbox in the morning to find 374 unread emails I think to myself, “Brilliant! This is weeks’ worth of riveting content to pore over. This is gonna be wicked. I bet I just lose myself in that one about the latest in alternative … Continue reading Innovating Email Marketing
VerticalResponseApril 9, 2015 Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 billion by the end of 2016, according to a report by tech market research firm, The Radicati Group. With numbers like that, it makes a lot of … Continue reading 4 Effective Ways to Increase Email Subscribers [Guide]
Susan Baroncini-MoeApril 8, 2015 Something’s been on my mind lately…it’s business email etiquette. Now, there are quite a few resources on email etiquette, and most are fairly simple: Be professional and courteous in business emails, Don’t send or forward inappropriate content, Make sure your subject line summarizes the content without being overly cute, But there … Continue reading RapidFire: Business Email Etiquette – What You Don’t Know
Denise ChanApril 8, 2015 In a recent survey of 300 international marketers, we learned that German companies use transactional emails slightly more than other countries. From anecdotal experience, Germany also sees higher opens and click-through rates than do their counterparts in other countries. In fact, transactional emails drive higher revenue than do marketing emails. However, … Continue reading The Hidden Value Of Transactional Emails
Amir JirbandeyApril 7, 2015 Beneath improving deliverability and behavioral targeting, you have the skeleton of an email marketing program. No matter where you are in the building process, whether you’re just starting out or well on your way, the fundamentals are always crucial to building a sustainable email strategy. This is why we’ve put together … Continue reading Email Marketing 101: Email Design
Tom HustonApril 7, 2015 In the history of CX, there have never been more ways for agents to engage with customers than there are today. As new technologies emerge and integrate themselves into CX workflows, they’re expanding and enhancing the existing toolkit more than replacing old tools, granting both customers and support personnel more channels … Continue reading Neither Shaken nor Stirred: The Blended Omnichannel Agent
