VerticalResponseJune 29, 2015 Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns. Content Offer Emails You can educate … Continue reading Guide to Autoresponders: Content Offer and Survey Emails
Olivier ChoronJune 28, 2015 Why targeted newsletters always win Are you struggling to fully grab the attention of your subscribers? Do your email newsletters receive a low open rate? Here I will show you how to change this. That’s right you will soon have an expression like this… I have over 20 years’ experience in … Continue reading Why Targeted Newsletters Always Win
Terri HarelJune 26, 2015 All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances … Continue reading The 5 Essential Elements of a Fundraising Email
How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips. Eric Dezendorf on June 25, 2015 Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving forward. … Continue reading Quick Tips To Grow And Maintain A Healthy Email List
Robert NachumJune 24, 2015 In recent years, a growing percentage of people have made the transition from desktop to mobile, choosing the latter as their leading digital platform. Web browsing, online shopping and checking emails on mobile have become the norm, especially when all it takes is just a few apps to consume your time … Continue reading 5 Reasons You Need to Be Targeting Mobile Email Users
Camilla BradleyJune 24, 2015 Email marketing can be a struggle especially if you’ve been running a campaign for a few weeks now and you’re just not seeing a steady increase in your click throughs. Here’s my top 6 tactics to improve your email clicks for the best: 1. Test your subject lines As one of … Continue reading 6 Sure Ways To Increase Your Click Throughs In Emails
Mickie E KennedyJune 24, 2015 According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention. Despite so much at stake, many small-to-medium-sized businesses … Continue reading 17 Experts Respond to Your Email Marketing 9-1-1
Amanda ClarkJune 23, 2015 In today’s super-digital environment, an email has roughly the same impact that a business card might have had 10 or 20 years ago: It’s a reflection of your brand and it speaks to your professionalism. This is true of the personal emails you send to clients and co-workers, but it’s also … Continue reading Email Marketing: Keep It Professional
Linzi BreckenridgeJune 23, 2015 When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report). That’s nice, but averages are, well, average. If you’re reading this, you’re already self-identifying as awesome. Maybe you’re so awesome you’ve even asked, … Continue reading Be An Email Marketing Superhero And Get A 30% Lift
VerticalResponseJune 23, 2015 You have a good-sized email subscriber list. While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. One way to do this is to optimize your email list for additional marketing purposes. Instead of letting customers just reside on … Continue reading 5 Ways to Create More Touchpoints with Email
