Personal Branding BlogJuly 22, 2015 It’s summer time. Time for vacations. Time for the inevitable Out of Office message. Who still uses Out of Office messages? It should come as not surprise, even to millennials, that there are still a lot of people that use email. Yes, there is a trend towards text messaging, instagram … Continue reading Putting Your Out Of Office Message To Work
Marc GubertiJuly 21, 2015 Did you know that your email list reflects your income? This is a powerful statement that has been backed by marketers throughout the industry. Some of the marketers who back this statement have tens of thousands of subscribers. Others have over 1 million. Their earnings don’t lie. The people with tens … Continue reading 6 Ways To Grow Your Email List With Social Media
Ryan PinkhamJuly 21, 2015 There’s no denying that devices like smartphones can make your life easier. They can help you stay in-touch with the people you care about, get answers to your questions, and keep an eye on everything that’s happening in your business. But what about your marketing — is it possible for mobile … Continue reading 4 Benefits Of Using Your Smartphone To Run Your Email Marketing
Ray ChengJuly 21, 2015 We may think of email marketing as a relatively new phenomenon, but it’s actually been around for so long that’s probably older than a lot of today’s CMOs. You’d have to go back to 1978 to find the first email campaign. It was sent to a few hundred recipients, reportedly generating … Continue reading The Magic Content Marketing Ratio: Email Conversion Rate
Joe RosenthalJuly 20, 2015 A remarketing email is a targeted and personalized message that convinces otherwise lost customers to complete their purchase. It enables marketers a second chance at converting the site visitors who abandoned before converting. When implemented intelligently, an email remarketing campaign can increase overall conversions by as much as 25%. A few … Continue reading What Is A Remarketing Email?
Mike ParryJuly 20, 2015 If at first you don’t succeed…Resend! Marketers have an edge when it comes to email vs. traditional channels: They know who did or didn’t open the first email, and they can act accordingly by sending more email. Sending more email? When everyone is fearful of over sending? Yes! Send more email! … Continue reading 7 Tips For Better Email Follow Ups
Jen Phillips AprilJuly 19, 2015 (c) Can Stock Photo Inc. / Thomaspajot How would you like to build your email list by 100+ people a month? Potential buyers who have raised their hands and said, “Yes, I’m interested in your product.” That’s what a Facebook Giveaway can do for you. You can easily, safely and … Continue reading How To Host A Facebook Giveaway That Builds Your Email List
Bryan GudmundsonJuly 19, 2015 The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week … Continue reading Email Marketing Ideas To Boost Click Rates
Alan HarrisJuly 19, 2015 Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling CTAs (call-to-action) that get readers to … Continue reading 5 Tips To Increase Your Email Delivery And Open Rates
Laura NollJuly 16, 2015 Delivering an email to your audience goes well beyond simply hitting the inbox. Even in business email, driving ROI requires you to get the click. With the rise of content marketing strategies, banner blindness and inboxes full of competing messages — many B2B marketers are asking, “why isn’t this working?” The answers are fairly straightforward: 1. … Continue reading 6 Reasons Why Your Business Email Isn’t Getting Clicks
