John W HayesAugust 31, 2015 Numbers are a big thing in email marketing. We’re constantly using them in relation to list size, click-through rate, conversions, etc., and in most cases, the bigger the number, the better (unless, of course, we are talking about bounces or spam complaints). But email marketing isn’t all about big numbers. … Continue reading 4 Reasons Why #1 Is the Most Important Number in Email Marketing
David KelleherAugust 31, 2015 How many times have you found yourself reading those ‘increase your work productivity’ or ‘x tips to disconnect from tech’ posts? Technology is all around us and it has made our lives easier but with digital detox vacations being all the rage this summer there seems to be the feeling that … Continue reading Time For an Email Detox? [Infographic]
Graham JonesAugust 30, 2015 Most days you will receive an email that makes you cross or upsets you in some way. What do you do about it? You have several options, of course. You can respond immediately, getting your frustration “off your chest.” Or you can think about it, ruminate on it, and send a … Continue reading Sending Angry Emails Actually Makes You Angrier
Mike ParryAugust 28, 2015 Welcome to the fourth instalment of my email analysis series! For this weeks review, I’ve picked out an email which landed in my inbox from UK retailer Truprint. You can see the full email here. First Impressions My first impressions of this email was that it was crazy! It breaks a … Continue reading Email Analysis: Truprint
Ron JohnsonAugust 27, 2015 Email marketing is the oldest and probably the most misused Internet marketing tool. Let’s start with an overwhelming fact: every day 196.4 million emails are sent worldwide and nearly half of them (80.2 millions) are newsletters. These numbers are sobering enough to make you at least stop and ask yourself: how … Continue reading 5 Email Marketing Tips To Engage Your Subscribers
Miranda PaquetAugust 27, 2015 When it comes to email design, it’s easy to get carried away. You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create. Consider these two email examples — which would … Continue reading How to Choose the Right Colors and Fonts for Your Emails
So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails — and improve your response rates. Andrew King on August 26, 2015 Email is one of the most popular channels for distributing … Continue reading 7 Tips To Get The Most Out Of Survey Emails
Adam BaetuAugust 25, 2015 Like many other things in the digital world, the success of email marketing campaigns often depends on the tools, platforms and resources you use. Most email marketers make use of services like email marketing now, MailChimp and Constant Contact to design and manage their email campaigns, lists and contacts, but there … Continue reading The Value of Using a Managed Email Marketing Service Vs Do-It-Yourself
Jason FidlerAugust 25, 2015 Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than … Continue reading 3 Proven Tactics to Increase Your Email Open Rate
Bria SullivanAugust 24, 2015 When you’re working hard to grow your email list, you want to think about the quantity and quality of your contacts. Your email list can tell you a lot about which people are most engaged with your business and which leads are smart to target with future messages. Then it’s up … Continue reading How to Turn Newsletter Contacts Into Quality Leads
