Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
Sasha SeddonSeptember 4, 2015 When you’re just starting out, you want to feel as if you are doing all that you can to grow your customer base. Stories like Harry’s gathering 100,000 email sign ups in one week are inspiring, but can also send you frantically searching Google with keywords such as “how can I … Continue reading Flight School Friday: Why Buying an Email List Is Not a Short Cut
VerticalResponseSeptember 3, 2015 Delivering a relevant buyer experience is virtually impossible to manage without the right blend of touch points and messages. No doubt you use transactional messages through printed receipts, email confirmations and delivery update notifications. Maybe you’ve even added a seasonal promotional email or direct mail campaign. Retailers can also save time and … Continue reading 3 Auto-Responders Every Retailer Should Consider
Annaliese HenwoodSeptember 2, 2015 So, you want to send out a marketing email newsletter, right? You think you have it all ready to go, but do you really? This essential email marketing checklist (a 5-part series) goes over each element you must follow to get the most out of your hard work. These are the … Continue reading Email Marketing Newsletters: Your List Management Checklist
Mia PapanicolaouSeptember 2, 2015 For many years, companies only focused on switching off paper and moving customers to electronic versions of important documents, which were primarily bills and statements. However, these documents never evolved from their original presentation and format. So, what value are customers getting out of them today? How are they making your … Continue reading Electronic Documents – It’s Time to Start Adding Value
Austin BlissSeptember 2, 2015 Is your email list ready to go back to school? It’s back to school season, which for many types of retailers is a lot like Christmas. If you’re an office supplies company, clothing retailer, or one of the many other retailers who target families, you know what I’m talking about. This … Continue reading Back to School Means You Better Do Your (Email List) Homework
Jeff KorhanSeptember 2, 2015 Did you know that if you have consistently low engagement on Facebook the bar for achieving it the next time is raised even higher? That’s how the algorithims work. While this may seem unfair, the truth is all of the networks favor people and businesses that already have a proven audience. … Continue reading The Power of Engagement in An Automated World
Founded by Michael Johnston and Dr. Minor Gordon, the site offers digital marketers a new level of competitive research. Amy Gesenhues on September 1, 2015 While social may be driving many marketing to-do lists, email is still a priority. Less than a year ago, a study from Pew Research Center revealed employees with online access … Continue reading Notablist — A Search Engine Built For Email Marketers — Includes 4M+ Searchable Email Campaigns
Adam BaetuSeptember 1, 2015 The first hurdle to overcome when developing an email marketing campaign is to get your emails opened and read, and this requires great design. There is no such thing as the ‘perfect’ email – the one design or formula that guarantees sky-high open rates and engagement stats, although this is the … Continue reading How to Design an Email That Gets Results
Kevin PageAugust 31, 2015 I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you … Continue reading 7 Easy Ways to Avoid Email Spam Filters
