Helen EvansOctober 21, 2015 Job searching is a rather complex process with a lot of nuances that should be taken into consideration. One of them is how formal your email should be. In case it is too stiff or too informal, it may affect badly on your candidacy and decrease your chances of getting a … Continue reading The Secrets of a Successful Email
Amir JirbandeyOctober 21, 2015 It’s crept up on us again, hasn’t it? Scarves have been broken out of the closet, supermarket shelves are stocked with Halloween candy. The holiday season is right around the corner. For many marketers, the pressure is on. The holiday inbox is like a corn maze with shiny promotions at every … Continue reading 5 Steps To Finding Your Holiday Email Marketing Goals
Jonathan YefetOctober 17, 2015 Recently, the folks at Return Path released an awesome report, their “Deliverability Benchmark Report.” It highlights some startling findings, for example: commercial email traffic has risen by “7% since 2014, and 16% since 2013.” Furthermore, 1 in every 5 commercial emails is not reaching it’s destination. These are among some of … Continue reading Email Marketing Inbox Placement Rates By Country and Industry
Rebekah RichardsOctober 20, 2015 Your email list is one of your greatest assets. The search engine giant Google can’t take it away from you. The social media kings (Facebook, Twitter, LinkedIn…) can’t shut it down. Are you focusing on generating and capturing leads into your email database? Do you want to know how to grow … Continue reading How to Grow Your Email List – 21 Ways [Infographic]
Bridgette BarryOctober 20, 2015 We can’t say enough about the importance of keeping your brand front-of-mind. In your industry alone, scores of competitors are blasting their message on multiple channels in the hopes that something sticks. When customers need your services, will they instinctively turn to you like kids sprinting towards an ice cream truck’s … Continue reading What To Expect When Launching Your First Email Marketing Campaign
What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing. Quinn Whissen on October 19, 2015 If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences. From troubled sports … Continue reading Content Marketing Lessons From Hollywood A-Listers
Personal Branding BlogOctober 19, 2015 Email persuasion is about what you say and when you say it. Aspects such as the day of the week, frequency of communication, consistency in tone and the right amount of simplicity all factor in our ability to persuade via written correspondence. They are the main variables that comprise influential … Continue reading How to Write a More Persuasive Email
Sasha SeddonOctober 16, 2015 We all have our fears. They might be spiders, clowns, a drop in click-through rates. For many email marketers, there’s nothing scarier than some frightening data. This Friday, we’ve gathered together some email stats which will haunt you in your sleep. You’ve been warned… 39% of marketers have no strategy for … Continue reading Fright School Friday: Email Stats to Send a Chill Down Your Spine
Ringo NishiokaOctober 16, 2015 Is an email thank you note good enough after an interview? Thank you notes, email or hand written? HRNasty, I just got out of an interview and want to send a thank you note. I think it went really well. My parents are telling me to send the thank you note … Continue reading Thank You Note After the Interview: Hand Written or Email?
Andrew NguyenOctober 15, 2015 Email marketers have 3 seconds to capture attention. Emails are a lot like Youtube ads, if you don’t get attention within a few seconds the audience will hit skip. Email marketing is even harder than video ads. With email you only get a handful of words. Auditory and visual elements are … Continue reading 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
