Sasha SeddonOctober 26, 2015 When coming up with Christmas present ideas, what’s your strategy? Do you shop around to see what’s in fashion? Recycle an old gift from last year? Find out what other people are getting the recipient? When strategizing your holiday email marketing, try a mixture of these. Get the team together for … Continue reading How To Kick Off Your Holiday Email Strategy With A Whiteboard
Daryl ColwellOctober 26, 2015 Attention email marketers – it’s time to start preparing for the holidays! With retail sales projected to rake in up to $ 965 billion between November and January, a 4% increase from last year, there is ample opportunity to get a piece of the holiday advertising pie. And according to Forrester … Continue reading Top 5 Email Marketing Tips for the Holiday Season
Zach HellerOctober 26, 2015 Email marketing is still one of the best growth channels out there for marketers in any industry. Why? Because it has the highest ROI (return on investment). Here are 10 great ways companies are using email marketing to grow their business (and you can too): Sponsored emails You can partner with … Continue reading How to Grow Your Business with Email Marketing
Graham JonesOctober 26, 2015 Most days you’ll get someone asking you “did you get my email”, to which you scratch your head and try to remember, only to assume they sent it to the wrong person or never sent it in the first place. You probably reply with something like “no, sorry, it must have … Continue reading One in Every Five Emails Goes Missing
Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing
Brian WallaceOctober 22, 2015 Assuming that email has surpassed traditional snail mail is a logical conclusion to come to- however that doesn’t necessarily make it true, 70-80% of consumer say they open almost all of their mail, and that’s including their junk mail. So what is it that keeps direct mail alive and well when … Continue reading Is Mail Dead? Not So Fast.
Wendy Bryant-BeswickOctober 24, 2015 Email marketing doesn’t need to be a marketing tactic that a business owner stays away from. Take the time to establish a plan. Like all marketing, you need a plan to aid in providing framework and goals. Email marketing can be a very easy way to reach your customers without having … Continue reading Executing Email Marketing For Your Business
Lalit ChopraOctober 24, 2015 The holiday marketing season is here, and the pressure is on. If you’re a retailer, holiday revenue can make or break your year. eMarketer predicts holiday shopping will account for 18.5% of annual retail sales in 2015. To add to the stress, marketers relying on email campaigns to reach shoppers are … Continue reading Driving Holiday Email Success With Social Images
Ahmad MunawarOctober 23, 2015 Aren’t you tired of getting hit over the head with opt-in offers? You used to be able to just ignore those opt-in boxes in the sidebar or at the bottom of a blog post. But now, marketers are literally throwing opt-in offers in your face and forcing you to make a … Continue reading The Art of the Ask: 4 Ways to Craft an Irresistible Opt-in Offer
Rob LubowOctober 22, 2015 Weird Headline. Let me explain. In high school, I was shy but liked girls and wanted a girlfriend. So, I asked a cool, Richard Gere-looking friend of mine (let’s call him Dylan) how to meet girls. His advice was 1) say anything, and 2) make them laugh. Looking back, I realize … Continue reading Six Porcupines Ping-Pong Ham Sandwich La La La
