Category Archives: Email Marketing

Better Email Marketing: Behavioral Based Marketing

by Dean Keipert January 19, 2016January 19, 2016 Digital marketing strategies are constantly evolving. Whether it’s paid search, display marketing, social media or even email marketing, the way businesses are using these strategies continues to improve. Email marketing is one of those tools that have come a long ways since Ray Tomlinson sent himself the … Continue reading Better Email Marketing: Behavioral Based Marketing →

This Is How To Write A Compelling Email Subject Line—And Boost Your Open Rates

Email Marketing

by Amanda Clark January 18, 2016 Follow @GrammarChicIncJanuary 18, 2016 Report after report and study after study suggests that email is the most effective digital marketing tool. So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta wonder why. Maybe the reason people aren’t responding to your emails is … Continue reading This Is How To Write A Compelling Email Subject Line—And Boost Your Open Rates →

Autoresponders, Why You Need and How to Use Them

Email Marketing

by Andre W. Klein January 16, 2016 Follow @akleines2January 16, 2016 When it comes to making money in email marketing, there is one tool that is essential to your success. In fact, it’s one of the ONLY tools that you need to start building targeted email lists in your niche market. Of course, we’re talking … Continue reading Autoresponders, Why You Need and How to Use Them →

When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration

Email Marketing

by Jonathan Yefet January 15, 2016 Follow @DirectIQJanuary 15, 2016 Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. That said, the folks at Yesmail recently conducted an awesome study into industry practices and goals that email marketers have in 2016. … Continue reading When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration →

Behavior Based Email Marketing [Infographic]

Email Marketing

by Eric Hammis January 15, 2016 Follow @360InteractiveJanuary 15, 2016 Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this way is beyond me, because email marketing, in fact, is alive more than ever. They … Continue reading Behavior Based Email Marketing [Infographic] →

Email Amassing? 24 More Great Ideas + 18 Content Tips

Email Marketing

by VerticalResponse January 15, 2016 Follow @VR4SmallBizJanuary 15, 2016 In our last blog, we helped brainstorm 50 actions you can take to build up a viable list of email addresses for marketing purposes. Here’s another installment with 42 more tips, including pointers that focus on creating relevant and appealing content that will attract and retain … Continue reading Email Amassing? 24 More Great Ideas + 18 Content Tips →

Retain Your Customers With Win-Back E-mails

Email Marketing

by Adii Pienaar January 14, 2016January 14, 2016 I’m 100% sure that you’ve heard this line before: “Acquiring a new customer costs you X times more than what it costs you to retain an existing customer.” Depending on which source is quoted, that “X times” ranges anywhere from 3x – 7x, which immediately puts me … Continue reading Retain Your Customers With Win-Back E-mails →

3 Email Marketing Tools Every Marketer Should Use

Email Marketing

by Michael Peggs January 13, 2016 Follow @MichaelPeggsJanuary 13, 2016 Email marketing might not be as glamorous as the latest social marketing trend (like Snapchat), but it continues to be the best performing internet marketing strategy out there. According to McKinsey’s iConsumer Survey, email marketing is 40% more effective when it comes to acquiring new … Continue reading 3 Email Marketing Tools Every Marketer Should Use →

How to Create a Blogger Outreach Marketing Email [Infographic]

Email Marketing

by Cent Muruganandam January 13, 2016 Follow @centmuruJanuary 13, 2016 Email is still number one when it comes to blogger outreach marketing, when it’s done right. Be sure you’ve defined your goal, which is usually one or more of the following: building brand awareness, generating a sale, obtaining a backlink, surveying, engaging community or making … Continue reading How to Create a Blogger Outreach Marketing Email [Infographic] →