Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line
by Miranda Paquet January 25, 2016January 25, 2016 Last week, we announced a new series of virtual workshops and resources for retailers: How to Increase Sales with Email Marketing. As part of this series, we’ll be releasing new worksheets and holding virtual workshops to help you get your email marketing done in as little as … Continue reading Find Your Email Marketing Opportunities for 2016
by Ben Smith January 22, 2016January 22, 2016 Spam. Ugh. Is there anything worse than opening up your inbox and seeing an email that clearly looks like spam, but somehow managed to slip through your filter? There is! When you see that its from one of your favorite brands. And then all the sad feels … Continue reading How To Make Your Subject Lines Sound Less Like Spam
by Danny Ashton January 22, 2016 Follow @neomammalianJanuary 22, 2016 With over 200 billion emails sent worldwide every day, making an impact with your message – and getting a response – is by no means an easy feat. Clarity, brevity, and relevance, are all good principles to bear in mind, but there’s one specific email … Continue reading 7 Ways to Improve Your Email Signature [Infographic]
by Rob Lubow January 22, 2016January 22, 2016 The brilliant fiction writer and essayist David Foster Wallace famously hated marketing for being manipulative and causing “despair” in society. He probably would have found the title above disturbing. But as a fan of DFW, I’m betting he’d be okay with Mad Mimi’s email marketing vibe because … Continue reading David Foster Wallace On Email Marketing
by James Lucas January 21, 2016January 21, 2016 So what is the most important strategy to get right with email? One way of looking at this is how much extra response something is likely to generate. I’ve taken statistics from our friends in the email marketing industry to give you a flavour of what different … Continue reading Proven Email Marketing Strategies to Improve Performance
by Rupert Adam January 19, 2016 Follow @emailcenterJanuary 19, 2016 Mistakes in emails happen. Whether it’s broken links, incorrect data, display issues or that dreaded typo, we’ve all been there. But how can you prevent these errors from occurring? Here are 5 email checks you should carry out before you hit send. 1. Always test … Continue reading 5 Email Checks You Should Carry Out Before You Hit Send
The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes. Barry Levine on January 19, 2016 at 2:12 pm From Reelevant It’s getting difficult to remember a time when “personalized” didn’t regularly accompany the phrase “email campaigns.” But personalization can … Continue reading Paris-Based Startup Reelevant Offers Simplified Email Personalization
by Dan Forootan January 19, 2016January 19, 2016 Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives. With over one billion social media users, adding the power of social media to your email strategy can produce large campaign response lifts. In … Continue reading 5 Ways to Sell with Social-Powered Email Marketing
by Jonathan Yefet January 19, 2016 Follow @DirectIQJanuary 19, 2016 The folks at Remarkety recently ran a really cool study looking into email marketing benchmarks for 2016. They looked at millions of emails sent by many different brands to determine the effectiveness of newsletters, order follow-up and much more. We’re going to start by discussing … Continue reading Email Marketing Campaigns With Coupons Always Perform Well!
