by Dean Keipert January 12, 2016January 12, 2016 How far do you want to go with your email marketing? Now don’t just answer quickly and move on, because this is an important question to think about. Your email marketing campaign is (should) be a huge part of your digital marketing plan. But how big, or … Continue reading Behavioral Based Email Targeting: Are You Using It?
Category Archives: Email Marketing
The Best Follow-Up Template
by Katharina Cavano January 12, 2016January 12, 2016 Ah yes, the dreaded follow up email. We all hate to send them, but, at the end of the day, we all know how impactful that extra nudge can be when you’re working on a project, a sale, or even a job application. So what’s the issue … Continue reading The Best Follow-Up Template
A Guide To Your First Cold Email Structure
by Greg Pietruszynski January 11, 2016January 11, 2016 How many times have you struggled to write your first cold email? A lot depends on your creativity, that’s for sure, and you can’t wait forever for inspiration. But the good news is that an effective first cold email can be dissected into pieces. Such analysis will … Continue reading A Guide To Your First Cold Email Structure
How Email Marketers Can Help End Phishing
by Mike Moran January 8, 2016 Follow @MikeMoranJanuary 8, 2016 You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on … Continue reading How Email Marketers Can Help End Phishing
Email Mistakes that Destroy Click Through Rates
by Liesha Petrovich January 7, 2016 Follow @lieshapetrovichJanuary 7, 2016 The entire idea behind an email list is simple. You want to sell something. Yes, you want to add value, build your brand, and increase use engagement. But you’re in business and that means you have something to sell. Derek Halpern, from Social Triggers, says … Continue reading Email Mistakes that Destroy Click Through Rates
The Logic Behind Email Marketing
by James Lucas January 7, 2016January 7, 2016 So you send out an email campaign, sales go up and everyone is happy. Out goes another and the same thing happens. But how is this uplift occurring and what is really happening behind the scenes with your database? This blog takes a look at how email … Continue reading The Logic Behind Email Marketing
5 Things You Need to Consider for Your Email Marketing This Year
by Rupert Adam January 7, 2016 Follow @emailcenterJanuary 7, 2016 2016 is here! As the world of email continues to evolve, there are a number of factors you should consider this year to ensure you are getting the most out of your email marketing. It won’t all be brand spanking new ideas though, as most … Continue reading 5 Things You Need to Consider for Your Email Marketing This Year
What Email Marketers Can Learn From Motorhead
by John W Hayes January 7, 2016 Follow @john_w_hayesJanuary 7, 2016 The music of British rockers Motorhead and its inimitable frontman, the late (great) Lemmy Kilmister, might not be to everyone’s taste, but few would disagree with the fact that rock ’n’ roll lost a true original with Lemmy’s passing on December 28, 2015. As … Continue reading What Email Marketers Can Learn From Motorhead
Is Your Email Content As Relevant As Corey Feldman?
by Jeff Coveney January 6, 2016 Follow @RevEngineMarketJanuary 6, 2016 In the 1980s, star Corey Feldman was the cat’s meow at the box office and tabloids covered him everywhere. Today’s he’s attempting to start a singing career as his acting career has gone into obscurity. Don’t let your email become as relevant to your readers … Continue reading Is Your Email Content As Relevant As Corey Feldman?
Make 2016 the Year Your Emails Go Mobile
by Matthew McClelland January 6, 2016January 6, 2016 But with so many types of devices and multiple screen sizes, where do you begin? Here are five steps to help you deliver effective email for mobile in 2016. Planning Firstly, map out all the things you might need to do during the production stage. This’ll give … Continue reading Make 2016 the Year Your Emails Go Mobile
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