by Stacey Rudolph March 27, 2016March 27, 2016 Email subject lines are the bedrock of your email marketing campaign. Invesp has released an interesting email subject line stats infographic that underlines the critical role subject lines play when it comes to success or failure of email campaigns. Infographic source Perhaps the most frightening part is … Continue reading Understanding the Importance of E-mail Subject Lines [Infographic]
by Liz Papagni March 27, 2016 Follow @mrktgworxMarch 27, 2016 Expert marketers still say email marketing is one of the best ways to follow up with your prospects. After all, the people on your email list have raised their hands to say they would like to receive information from you – A perfect, open invitation … Continue reading 3 Tips on How to Make Your Marketing Emails Stand Out Among the Noise
by Mike Parry March 27, 2016March 27, 2016 A question that bugs many an email marketer – is there a best day and/or time to send a campaign? You’ll probably find lots of sources telling you that Wednesday is definitely the best day, or 9am is always the best time, but it is hard to … Continue reading Time Waits For No Man…or Email Campaign
by Bria Sullivan March 27, 2016March 27, 2016 We’ve all heard that a picture is worth a thousand words. But could it be worth a thousand dollars? Well, that depends on the images you choose to include in your emails. Using the right images in your email design will command attention, inspire action, and drive … Continue reading How to Use the Right Images in Your Email Design
by Delphine Moulu March 26, 2016 Follow @reelevantappMarch 26, 2016 Many e-commerce websites say that one of their main challenges for 2016 is to improve their mobile strategy. With 55% of recipients checking their emails on mobile in February 2016 according to Litmus, it’s not surprising that companies want to provide their customers with a … Continue reading Email Marketing: Getting Mobile Shoppers to Download your App
by Megan Smith March 24, 2016March 24, 2016 Understanding the email unsubscribe process: The unsubscribe function is one of the most important, but misunderstood, parts of your email message. You have to give recipients a way to stop messages from coming. (That’s the law of the land in nearly every country on earth!) However, the … Continue reading Email Unsubscribes: Necessary Evil or Email Enhancer?
by Rupert Adam March 23, 2016 Follow @emailcenterMarch 23, 2016 One of the frustrations we have as a team is how many of the myths of email marketing are still regurgitated and are holding email marketers back. Much of this exists within the retail industry, so here are the top ones we would like to … Continue reading A Quick Guide to Email Marketing for Retailers – Dispelling the Myths
by Justine Jordan March 23, 2016 Follow @meladorriMarch 23, 2016 I received an email recently from Hulu with a subject line that read, “Justine, Thanks for Canceling!” I hadn’t cancelled my Hulu subscription, and I worried that someone had accessed my account. Then, I remembered that my husband and I have a joint account, which … Continue reading 6 Questions to Ask Before Sending Your Next Marketing Email
by Mike Parry March 23, 2016March 23, 2016 Sending emails for businesses can be super stressful. The Sale is about to start, an urgent announcement needs to reach customers, the business needs to match a competitor’s offer. The reasons why it can be difficult are nearly endless, but, and this is a big ‘but!’ – … Continue reading You Can’t Send an Email Campaign Without…
by Bryan Pearson March 21, 2016 Follow @pearson4loyaltyMarch 21, 2016 Companies are failing at one of the most-used forms of customer service, emails, and it is sending their customers away. For retailers, this failure may signal a problem more serious than lost sales. Dear Acme Whiz-Bang Co., I write to inform you that the coffee … Continue reading Digital Sucking Sound: Email, Not Price, Is Costing Retailers Sales
