Email is digital marketing’s tried and true workhorse. But that doesn’t mean you can keep doing what you’ve always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment. Cynthia Price on April 8, 2016 Email offers the best return on investment when compared with every other digital discipline, … Continue reading Deliver more value to the inbox: 4 dos and don’ts
by Rupert Adam April 7, 2016 Follow @emailcenterApril 7, 2016 Are you missing out on some easy wins with your email marketing? Here’s what we believe are the top opportunities missed by most email marketers. Retargeting The highest converting emails you send will probably be those to recent visitors to your site that didn’t buy. … Continue reading The Missed Opportunities of Email Marketing
by Maggie Wise April 7, 2016April 7, 2016 By 2017, 132 billion business emails will be sent everyday. With roughly 1 billion email accounts, that is an average of 130 emails sent and received—and that is just the business emails. Consumer and personal email statistics are much, much higher. [Source: radicati.com] Add to that, the … Continue reading Email Language That Works: 5 Subject Line Tricks
by Miranda Paquet April 5, 2016April 5, 2016 “For us, the most important result of email marketing is getting people to our website,” says marketing technology manager for Robert Paul Properties, Autumn Boles. “We want to get people to our website, deliver a quality experience, and ultimately convert them to clients that buy or sell … Continue reading How to Drive Tremendous Website Traffic with Email Marketing
by Brandon Gains April 5, 2016 Follow @brandongainsApril 5, 2016 Email automation is the key to building a successful digital business. An autoresponder email track is among your most powerful tools. But like any tool, the power lies in how you use it. When a visitor subscribes to your email list, a degree of trust … Continue reading How To Create Powerful Email Automation Tracks
by Grant Thomas April 3, 2016 Follow @gsthomas22April 3, 2016 How do you get people to open your emails? While there isn’t a definitive science to the mastery of high open rates, we do know some surefire ways to increase your email open rates. With the help of some email marketing experts, I’ve put together … Continue reading 5 Easy Ways to Increase Email Open Rates
by Zach Heller April 3, 2016 Follow @zhellerApril 3, 2016 For years, email marketing experts (myself included) have been preaching the benefits of list-cleaning. We tell you to frequently cleanse your list of inactive subscribers. These are the people that never open your emails. They provide no value, and they may end up hurting your … Continue reading Debunking the Biggest Email Marketing Myth
by Dale Keipert April 1, 2016 Follow @360InteractiveApril 1, 2016 Chart Marketing Charts Email is the way that customers prefer to have companies that they like, communicate with them. In fact, according to a report by Adestra more than 7 out of 10 consumers prefer email over direct mail, text messages and even message via … Continue reading Send Them An Email
by Ivana Kitanovic April 1, 2016April 1, 2016 You think you know absolutely everything about emails? It’s easy, right? You write a text, you put a subject line and press the send button. Piece of cake. Well, I think you’re cleverer than that, my friends. Because no one ever was successful at the email strategy … Continue reading How to Write a Catchy First Liner in an Email
by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?
