Category Archives: Email Marketing

Using an Email Marketing System for Small Business to Increase Profitability

by Steve Faber March 19, 2016 Follow @marketingunlockMarch 19, 2016 Using an Email Marketing System for Small Business What We’ve Discovered to Boost Profits After 3 Years This marks the beginning of WELD2’s 4th year helping small technology contractors build their customer relationships and grow profitability. We’ve used an email marketing system, targeted at their … Continue reading Using an Email Marketing System for Small Business to Increase Profitability

The inbox laboratory: How email can thrive on empirical experimentation

Columnist Steve Dille explains how personal data is being mined in adventurous new ways — and how email marketers can seize the advantage this practice offers. Steve Dille on March 18, 2016    At first glance, Facebook’s new reaction emoji might look just whimsical or downright silly. It seems like a step too far to … Continue reading The inbox laboratory: How email can thrive on empirical experimentation

Email Marketing: Getting Permission is Just the Beginning

by Debra Murphy March 17, 2016 Follow @MasterfulMktgMarch 17, 2016 People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email marketing strategy. Remember that there are only two things a business owns in the online world – your website and your email … Continue reading Email Marketing: Getting Permission is Just the Beginning

The Ultimate Guide to Email Marketing for Retail

by Larisa Bedgood March 16, 2016 Follow @https://twitter.com/DataMentorsMarch 16, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation … Continue reading The Ultimate Guide to Email Marketing for Retail

Emails That Work

by Mike Parry March 16, 2016March 16, 2016 As we all experience every day, emails, particularly those viewed on a ‘phone – which is most of them – get read or not based on two things: brand affinity and the engagement factor. And whilst many of us are loyal to the brands we like, most … Continue reading Emails That Work