by Nicola Faulkner July 8, 2016July 8, 2016 A data table is an arrangement of information using rows and columns, a bit like an excel spreadsheet. They are used to structure and present detailed information on a specific subject, making it easier to create segments and target customers through dynamic content in your email marketing … Continue reading How Are Datatables Used in Email Marketing?
by Jack Loechner, Staff Writer @mp_research, July 6, 2016 According to an analysis of digital marketing experts by Adestra, a decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix. Ahead of SEO, content marketing, paid search and direct marketing, 73% of respondents rate … Continue reading Industry Census Says ‘Email Sophisticated And Profitable’
by John W Hayes July 6, 2016 Follow @john_w_hayesJuly 6, 2016 Email marketing software is a little bit like a gym membership. You buy it with the best of intentions, but when there is so much other stuff going on in your life, it can be difficult to find the motivation to put in the … Continue reading 8 Email Marketing Campaign Ideas You Can Send Today
by Hana LaRock June 30, 2016June 30, 2016 Looking to grow your email marketing list? It’s no secret that people aren’t giving away their email addresses away as much as they used to. Companies are finding it harder and harder to gather emails, thus making it more of an obstacle to bring leads in. However, … Continue reading Email Marketing: 7 Ways To Grow Your Email List
by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me
by John W Hayes June 24, 2016 Follow @john_w_hayesJune 24, 2016 Charities and not-for-profit organizations know a thing or two about running an efficient operation. Perhaps this is why so many of them appreciate the low-cost, high-return opportunity offered to them through email marketing. Despite these benefits, many of these organizations (like many of their … Continue reading 6 Email Marketing Tips for Charities and Not-for-Profit Organizations
by Brandon Gains June 24, 2016 Follow @brandongainsJune 24, 2016 While traditional desktop email campaigns have been passed over in favor of other marketing channels, mobile consumer behaviors are prompting marketers to reassess and get creative with their mobile campaigns. Taking the lead from top e-commerce brands, we’re going to discuss how to send mobile-optimized … Continue reading Mobile Email Campaigns in 2016 – What You Need to Know
by Janna Hartley June 23, 2016June 23, 2016 Bigger isn’t always better, especially when describing your subscriber count. Of course, you want to be actively growing your email list; but you also want to be sure your list encompasses people who are interested in your email content and are engaged with you rather than “dead” … Continue reading Reconnect with Inactive Email Subscribers – Or Drop Them from Your List
by Jess Nelson, June 21, 2016 Emarsys CRM Ads adds a new feature to the Emarsys B2C Marketing Cloud that enables marketers to leverage CRM, purchase and cross-channel behavioral data in digital advertising campaigns. Emarsys provides cloud-based marketing software for B2C brands that helps brand marketers better target consumers based on customer data and behavior. … Continue reading CRM Data Increases Email Marketing ROI
by John W Hayes June 20, 2016 Follow @john_w_hayesJune 20, 2016 The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the summer months slow down on the marketing front … Continue reading Heat Up Your Summer Season with Email Marketing
