by Nicola Lush July 24, 2016July 24, 2016 A well designed email template can build structure into your emails, create familiarity with your brand and most of all, increase subscriber engagement. The modern age comes to expect beautifully designed emails rather then just reams of text. In fact, around 80% of readers will delete the … Continue reading Here’s Why You Should Be Using Email Templates
by Alan Lam July 22, 2016July 22, 2016 Autoresponders are highly profitable – no matter what industry you’re based in. It’s the type of strategy smart marketers invest their time in because when done right, the profit substantially outweighs the cost. Today I’m going to teach you: What an autoresponder is What type of autoresponder … Continue reading 3 Email Autoresponders Every Marketer Should Invest In
by Maureen McCabe July 21, 2016July 21, 2016 Trying to expand the reach of your business? Email list building can be a difficult task to tackle if you’ve never done it before, but these seven tips should get you well on your way to creating a strong email list of interested readers. Remember, any time … Continue reading 7 Email List Building Tips for Small Business
by Paige Weiners July 20, 2016July 20, 2016 Like most digital marketing tactics, crafting email marketing campaigns take time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly … Continue reading 7 Reasons Your Email Marketing Campaigns Are Sinking
Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and ultimately improve your revenue. Mary Wallace on July 19, 2016 The marketing organization’s role has evolved significantly since the beginning of this decade. Marketing organizations are no longer measured on customer acquisition and brand awareness. … Continue reading 6 keys to more effective email marketing
by Miranda Paquet July 17, 2016July 17, 2016 I know — it’s scary at first. Your customer relationships mean everything to your business, and you don’t want to damage your relationships with impersonal, automated messages. Unfortunately, that’s what a lot of businesses send when they start using email marketing automation. You want to save time, … Continue reading How to Use Email Marketing Automation, Without Turning Your Subscribers Off
Don’t label everything and anything a conversion. Columnist Chad White says you need to focus on the right metrics to get a better understanding of your campaign performance over time. Chad White on July 12, 2016 “If you can’t win the game, change the rules.” It’s the mantra of scrappy upstarts, but it’s also … Continue reading Redefining success: 3 dangers of email conversion inflation
by Todd Grennan July 11, 2016July 11, 2016 When it comes to effectively reaching your customers with email outreach, there’s a new guideline that marketers should take to heart: whatever Donald Trump is doing, do the opposite. Last month, following media reports that Trump, the presumptive Republican presidential nominee, had fallen significantly behind his Democratic … Continue reading The Donald Trump Guide to Thoughtless Email Marketing
by Amanda Clark July 8, 2016 Follow @GrammarChicIncJuly 8, 2016 Here’s a phenomenon you may have noticed: During the grueling hot months of summer, you’re much more likely to get out-of-office auto-responders from the people you try to reach by e-mail. It’s not that everyone’s avoiding you. It’s just that everyone’s on vacation—or so it … Continue reading Make Your Email Marketing a Summer Success
by Maria Chambi July 8, 2016 Follow @8WaysMediaSAJuly 8, 2016 When sending emails to your current and potential customers, it’s vital to remember that, sometimes you need to ease off on the urge to sell your products or services within your next email campaign. What’s more important is that you build trust with your audience … Continue reading Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
