by Kasey Luck June 19, 2016 Follow @BoldnZestyBlogJune 19, 2016 A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed cabbage. It … Continue reading 10 Skills An Email Marketing Manager Needs To Succeed
by Sally McGraw June 19, 2016June 19, 2016 You may read the title and think, “Psh, marketing as a selfless act? I don’t think so.” But hear me out on this one. A colleague recently introduced me to the idea of marketing as education and sales as service, and I’m warming to the idea. Here’s … Continue reading Can an Email Newsletter Be a Selfless Gift to Subscribers?
by Alphonso Sanchez June 18, 2016June 18, 2016 Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. Fortunately, there is a simple way any marketer … Continue reading Getting Started With Email Marketing Segmentation
by Dan Forootan June 15, 2016June 15, 2016 National brands and marketers are faced with a tough challenge — grow sales at the local level while protecting brand equity. National brands and marketers want to power up targeted communications with customers and prospects, but if franchisees are executing individual email campaigns, it will be next … Continue reading 10 Data-Driven Reasons Why Franchises Should Centralize Email Marketing
by Lyn Craig June 14, 2016June 14, 2016 Average email marketing open rates are fluttering at a tentative 17.62% and click-through rates at a miserable 3.69%. Times are tough. Between the current generation’s information overload and the abundance of digital choice marketers now have to deal with consumers who have wizened up. The spammy email … Continue reading Email Marketing: 4 Simple Ways to Boost Open and Click Through’s
Columnist Chad White says marketers need to be bolder and more innovative to win (and even just to survive) at email marketing. Chad White on June 14, 2016 When Malcolm Gladwell’s Outliers came out in 2008, everyone was really taken by the “10,000 Hour Rule,” which said that it took roughly 10,000 hours to … Continue reading Are email marketers too afraid of failure? 4 fears to conquer
by Lawrence Anderson June 13, 2016June 13, 2016 It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and … Continue reading Research 101: Advantages of Email Marketing
by Rupert Adam June 11, 2016 Follow @emailcenterJune 11, 2016 Email marketing is the poorer cousin of all marketing channels. It’s inexpensive, not considered particularly sexy and been around for a long time. However, there are several reasons why it’s one of the best channels to implement and should continue to be part of your … Continue reading What Are The Benefits Of Email Marketing?
by Rupert Adam June 5, 2016 Follow @emailcenterJune 5, 2016 Fall foul of the law surrounding email marketing and you could receive a fine of £5,000 from the Information Commissioner, as well as suffer losses through civil claims. Here are five key points to think about regarding email marketing and your legal requirements. Obtaining Permission … Continue reading Email Marketing and Your Legal Requirements
by Dale Keipert June 5, 2016 Follow @360InteractiveJune 5, 2016 This is going to get a little complicated but hang in there because it’s really important. Google has announced that beginning this month they will be “…tightening its policy for handling emails that fail the authentication checks of the Domain-based Message Authentication, Reporting & Conformance … Continue reading Big Change To Email Marketing
