Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features. Jason Warnock on August 16, 2016 Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented … Continue reading What Pokémon Go can teach us about email marketing
by Mike ParryAugust 10, 2016 Email marketing can be the most effective sales support for retail companies. It is undisputed that it is by far the best value for money form of advertising. For every £1 spent, email marketing generates a £38 ROI. Email has been claimed to be more than 40 times more effective … Continue reading How Retail Should Use Email Marketing
by Asad Haroon Follow @B2B_Lead_GenAugust 5, 2016 Or: Is Email Losing Ground as a Lead Generation Channel? Among B2B marketers, the question of the demise (or the continued usefulness, depending on your stance) of email marketing is often hotly debated. Statistics are cited and viewpoints posited, but the verdict is still unclear to many. You … Continue reading Dear {First Name}, Have We Engaged You Yet?
August 2, 2016 As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively … Continue reading 4 Things Your Welcome Email Must Do (and Probably Doesn’t)
August 3, 2016 Whether you love it, hate it, or have claimed a gym with your 1600 CP-level Vaporeon (in which case, I’ve got a Snorlax with your name on it), you can’t escape Pokemon Go. For the uninitiated: Pokemon Go is an augmented reality game that uses the GPS in your mobile device to … Continue reading 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business
by Jack Loechner, Staff Writer @mp_research, July 27, 2016, 6:15 AM Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys, and reported by Marketing Charts. Based on a survey, conducted by eTail, of retail professionals at companies with less than $100 million in … Continue reading Email Marketing The SMB Powerhouse
by Bryan Caplan July 30, 2016July 30, 2016 Whether you’re promoting products or pushing your services, you’d be remiss not to leverage email marketing to deliver a personalized message to your target audience. With one of the highest returns on investment over any other marketing channel, your first impression via email is crucial. There are … Continue reading How to Write a Winning Welcome Email
by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon
by VerticalResponse July 26, 2016 Follow @VR4SmallBizJuly 26, 2016 Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective … Continue reading Spice Up Your Emails With Animated GIFs
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
