Bryan Caplan — February 2, 2017 — February 2, 2017 In theory, building a successful email marketing campaign seems simple. You just have to write the text, sprinkle in some images, find your email list, and hit send. In reality, a successful email campaign requires a more thorough approach to increase your conversions and grow … Continue reading How to Create a Successful Email Marketing Campaign
Ben Mulholland — February 1, 2017 — February 1, 2017 We need to find email addresses for the launch in 2 weeks – about 400 should do. Damn… Nobody likes to hear that the next week of their time will be spent researching, selecting, and verifying hundreds of email addresses. It’s boring enough to make … Continue reading How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested
Brian Mikes — January 31, 2017 Follow @betwext— January 31, 2017 One Small Business Spent $ 5.3 Million On Email Marketing… And They FAILED Email Marketing Doesn’t Work, But SMS Marketing Does… Here’s Why! Let me say this right up front. I hate email marketing… I really hate it. Why? Because it doesn’t work. Really, … Continue reading Email Marketing Doesn’t Work
Kevin George — January 17, 2017 Follow @imkevin_monk— January 17, 2017 Mailable microsites are the next big thing for sure as far as email marketing is concerned. From eCommerce businesses to home décor retailers, everyone seems to be catching the gravy train. B&Q, UK’s leading home improvement and garden living retailer, was one of the … Continue reading Mailable Microsites– How B&Q clinched it with Carousel in Email
Kevin George — January 20, 2017 Follow @imkevin_monk— January 20, 2017 The Cupid’s day to celebrate love is nearing as everyone is gearing up to drench themselves in the color of love and old love classics. For email marketers it’s the perfect time to say – “I just emailed to say I love you!” and … Continue reading Cupid’s Day Email Inspirations: Send Some Love!
Nicole Blanckenberg — January 19, 2017 Follow @https://twitter.com/StoreYaCom— January 19, 2017 We all know just how important email marketing is to eCommerce businesses. As an online store owner, you need to not only provide killer content, but you want shoppers and potential shoppers to engage with your emails… Because engagement equals traffic, and traffic, leads … Continue reading Top 4 Things That are Killing Your Email Marketing and How to Fix it for 2017
by Laurie Sullivan@lauriesullivan, January 16, 2017 Search intent signals and data can help to improve triggers that deliver personalized email campaigns, with 45% of retailers saying they plan to roll out a strategy to better engage consumers based on specific behaviors and activities this year. Retail TouchPoints and Magnetic in September 2016 … Continue reading 22% Of Retailers Have No Triggered Email Strategy
by Jess Nelson, January 6, 2017 “Email marketing” and “online video marketing” comprised more than three-quarters of the online and digital activities of marketers, according to a month-long study by True Influence. The study suggests that email marketing was the most read-about and sought after marketing tactic among professionals in the industry during the … Continue reading Marketers Seek Email Info During Holidays
by Jess Nelson, December 30, 2016 Holiday online sales grew 10.7% year-over-year to $79.2 billion, according to a report from Adobe Digital Insights, and email helped drive as much as a fifth of revenue. Adobe’s sales data is based on aggregated, anonymous data collected from more than 22.6 billion visits to retail Web sites between … Continue reading Email Drives A Fifth Of Holiday Online Sales
Austin Bliss — December 27, 2016 — December 27, 2016 What Is A Spamtrap? A valid, deliverable email address that is exclusively used to receive unsolicited email Incoming messages are monitored by human or automated processes May be virginal (i.e. a new email address) or re-purposed (i.e. previously used by a person) Appearance-wise, may be … Continue reading Spamtrap 101 – What is a Spamtrap & What Happens If You Send to One?
