Rachel Hand — May 19, 2017 Follow @GroMarketingLtd— May 19, 2017 Email marketing is key to any successful marketing strategy and here’s why: Email has stood the test of time and throughout the last decade or so there has been much debate about the effectiveness of email marketing. Customers were being bombarded by hundreds of … Continue reading Successful Delivery – Email Marketing Explained
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy. Ben Jacobson on May 16, 2017 Although e-commerce business success can be elusive, today’s ad targeting tech and drip email solutions are opening up some significant opportunities … Continue reading How a free email course can help you sell more physical products
Brendan Gardiner — May 12, 2017 — May 12, 2017 It’s the third-biggest retail event of the year, behind Christmas and back-to-school, and it can be fraught with as much guilt and anxiety as love and affection, for both marketers and shoppers. We’re talking about Mother’s Day, of course, and it’s bigger than ever this … Continue reading Mother’s Day Email – Not a Vacuum Cleaner in Sight!
Kevin George — May 11, 2017 Follow @imkevin_monk— May 11, 2017 With the growing use of mobile phones and smart devices, it is necessary that the emails you create are compatible across all these devices and you do not miss out on any engagement opportunity. With iPhone, iPad, and Android making up the bulk of … Continue reading Responsive Emails: Common Design Challenges and Opportunities
Hana LaRock — May 8, 2017 — May 8, 2017 There are a lot of great benefits to email marketing. Knowing how to use this marketing hack to the fullest can do a lot of good things for your company. In addition to the obvious advantages, like bringing in leads or fostering your CRM, the … Continue reading Email Marketing Can Reduce Time and Costs (If You Do it Right)
James Scherer — May 8, 2017 — May 8, 2017 This is an official reminder to all sons, daughters and partners out there: Mother’s Day is coming soon. For marketers (at least the smartest ones out there) this means one thing – an opportunity for sales. Anytime you can capitalize on a topical, current event, … Continue reading 20 Successful Mother’s Day Contest Ideas You’ll Love
Kevin George — May 5, 2017 Follow @imkevin_monk— May 5, 2017 It is intriguing to know how well email subscribers respond to illustrations and the extent to which it influences their construction of meaning. When marketers were asked what types of visuals were most frequently produced during the year 2016, 35% mentioned stock photos while … Continue reading Illustrations in Email – Add an Element of Vivacity to Your Campaigns
Laura Cole — May 4, 2017 — May 4, 2017 In a world that is saturated with digital and social media marketing channels, the concept of reaching customers through email has become largely unfashionable. This does not do justice to the potential that exists within the practice of email marketing, however, which remains one of … Continue reading How to Unlock the Power of Email Marketing in 3 Simple Steps
Olivia Savage — May 4, 2017 — May 4, 2017 Hidden somewhere in the depths of your website is a white paper, webinar or infographic that you and your team put a whole lot of heart and soul into. Sorry to break it to you, but it’s not getting any clicks (and, likely, it isn’t … Continue reading Your Marketing Emails Aren’t Getting Clicked. Here’s Why.
Annaliese Henwood — April 25, 2017 Follow @MktgInnovator— April 25, 2017 How are your email marketing campaigns doing? Are you seeing the results you seek, or could they use improvement? These email marketing campaign upgrades can be just what you need. If you want your email campaigns to bring the best results, use these 7 … Continue reading 7 Powerful Ways to Upgrade Your Email Marketing Campaigns
