Category Archives: Email Marketing Metrics

5 Steps To Determine The True Reach Of Your Email Campaign

5 Steps To Determine The True Reach Of Your Email Campaign by William Burghes , August 1, 2019 I’ve noticed that advertisers have increasingly realized that measuring incrementality is just as important as measuring attribution. But there are some channels where this realization has yet to fully take hold — and one of those channels … Continue reading 5 Steps To Determine The True Reach Of Your Email Campaign →

90% of Your Emails Are Being Opened on a Phone

Email Marketing Metrics

Zach Heller — March 8, 2019 Follow @zheller — March 8, 2019 The latest email stats are in, and the shift to mobile has only continued. The latest analyses show that 59% of all emails are opened on a mobile device. This number has been steadily rising over the last decade, up from just 25% … Continue reading 90% of Your Emails Are Being Opened on a Phone →

What is Click-to-Open Rate in Email Marketing?

Email Marketing Metrics

Amreen Bhujwala — December 8, 2018 — December 8, 2018 When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content … Continue reading What is Click-to-Open Rate in Email Marketing? →

What Is A Good Open Rate For Email?

Email Marketing Metrics

Aastha Sirohi — October 1, 2018 — October 1, 2018 Numbers, figures, and data may not be the most exciting and creative bit of marketing; but that’s what helps us know if our plans are working. Email marketing is one of the most effective ways to reach out to customers, potential customers and leads. It … Continue reading What Is A Good Open Rate For Email? →

Factors to Consider when Placing Email CTA Buttons

Email Marketing Metrics

Nicole Riley — June 30, 2018 — June 30, 2018 geralt / Pixabay Factors to Consider when Placing Email CTA Buttons The CTA button is a critical part of your email – if you’re not getting clicks, you’re not getting conversions. Best practices can vary by both industry and target audience and the best way … Continue reading Factors to Consider when Placing Email CTA Buttons →

6 Easy Email Marketing Metrics You Can Use Today

Email Marketing Metrics

VerticalResponse — May 3, 2018 Follow @VR4SmallBiz — May 3, 2018 ribkhan / Pixabay When it comes to your marketing arsenal, email is a go-to tool that you reach for early and often. There are two main reasons for this. First, rolling out an email campaign is inexpensive, which creates an attractive return on investment. … Continue reading 6 Easy Email Marketing Metrics You Can Use Today →