By Stephen Moyers September 9th, 2015 title=”Buying Cycle & Customer Acquisition In a dream world, once you cut the ribbon on a new website, traffic will come pouring in, gracefully flow through your pages, collect all the information it needs to make a buying decision, close the deal, and return for more in the future. … Continue reading Optimize Your Site For Every Stage Of The Buying Cycle
Tom HustonSeptember 8, 2015 It’s back-to-school shopping time again, and younger Millennials and Generation Z—and their wealthier parents—are currently stocking up on the latest gear from their favorite brick-and-mortar and digital stores. But for the retailers hoping to profit from this busy sales season, closing those sales can prove challenging, especially online. Sales, InterruptedWhile typical … Continue reading Back to School Shopping, Interrupted: 3 Simple Ways to Prevent Abandoned Carts
Preetam KaushikAugust 31, 2015 If you are a start-up retail business and don’t have an online shop, you might be living under a rock, and even if you are not, you will soon be pushed under one. Being online is in. It has been, ever since Amazon showed the world what selling online means. Amazon had … Continue reading E-Commerce : Knowing Your Niche
Thomas KragelundAugust 29, 2015 Whether you are a big box brand or a scaling SMB, if you are an ecommerce retailer, you are in the business of production. Your success often boils down to the efficiency of your workflow — how fast can you produce products, product imagery, website content and sales? Organization is important … Continue reading How to Build Your Own Efficient Ecommerce Photography Studio
Bryan PearsonAugust 27, 2015 Perhaps the most surprising thing Tumi learned is that men window-shop. Not on the street, mind you, but online. “The analytics show men are spending time, going through the navigation rather than the search,” said Naveen Gunti, senior director of global e-commerce technology and operations at Tumi Holdings Inc., the worldwide … Continue reading Personalizing Digital Shopping a Bag at a Time: How Tumi is Enriching Engagement
Vintage appeal… Clare Press in her Oxford Street boutique. Photo: Tamara Dean Blame it on the global financial crisis, the rise of the mega-mall, the online shopping revolution or our sky-high dollar but the boutique retail sector is suffering. Clothing and footwear sales declined 4.8 per cent in the year to December and a stroll … Continue reading Showrooming Showdown: Beat Mobile Shoppers
Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
Brian StrojnyAugust 25, 2015 Everywhere you turn it seems that business leaders are talking about user experience. Marketers are spending boatloads of money with agencies to build the next-generation “customer experience” on the corporate website. Unfortunately, they are forgetting one thing…the customer experience to actually order your product. While B2C companies have learned this lesson the … Continue reading Ten Reasons your Customers are NOT Ordering from your Website
Jomer GregorioAugust 24, 2015 Undoubtedly, mobile has been a tremendous digital force in this modern world in terms of communication and looking for information from the web. Consumers are using their smartphones and mobile devices to research more details about a brand, product or services before commiting their money and make a purchase. But consumers … Continue reading 10 Mind Boggling Stats About Mobile Ecommerce (Infographic)
Ty RothsteinAugust 24, 2015 Building a highly successful company from the ground up is no easy task. Sure, in the movies creating a masterpiece can look easy, but in reality it’s far from that. Every successful eCommerce entrepreneur has had their share of struggles – and then success. What makes a successful entrepreneur? It’s a … Continue reading eCommerce Legends: 8 Successful eCommerce Entrepreneurs
