Category Archives: eCommerce Content

3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video

Victor Blasco September 2, 2021 Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see, from strangers they know nothing about. If you want to make it in the eCommerce arena, you need a reliable … Continue reading 3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video

6 Best Practices to Swear by When Marketing a New E-Commerce Store

George Konidis June 8, 2021 Every ecommerce store, new or old, big or small, has one goal, to increase conversions and sales. But not all ecommerce stores are successful in achieving this objective. According to multiple sources including HuffPost and Forbes, 90% of ecommerce startups fail within 120 days. One of the top reasons why … Continue reading 6 Best Practices to Swear by When Marketing a New E-Commerce Store

8 Tested Ways to Use Your eCommerce Blog to Capture Leads

Victoria Taylor August 26, 2020 Creating an eCommerce blog is one of the top three most effective ways to expand your brand’s reach online, organically drive traffic, and boost SEO. At Wishpond, we’re big believers when it comes to having a blog to capture leads. After al, if you take a closer look, eCommerce blogging … Continue reading 8 Tested Ways to Use Your eCommerce Blog to Capture Leads

How To Build a Remarkable Brand Experience For Knowledge Commerce

Shobha Ponnappa — April 6, 2020 Brand Experiences Don’t Live In A World Of Their Own. They Have To Be Evaluated Against Customer Expectations Unknown to you, every potential and existing customer of yours, when he hits a contact point with your brand, comes with an expectation set in his mind. This dictates how he … Continue reading How To Build a Remarkable Brand Experience For Knowledge Commerce

How to Develop your eCommerce Content Marketing Strategy [With Examples]

George Mathew — February 16, 2018 — February 16, 2018 You already know the advantages of content marketing. Effective content marketing raises brand awareness. A regularly updated site gains organic rankings and traffic share naturally. Content also gets linked and drives referral traffic. E-commerce websites can benefit a lot by engaging in creating content for … Continue reading How to Develop your eCommerce Content Marketing Strategy [With Examples]

How Ecommerce Brands Should Approach Content Marketing in 2018

William Harris — September 10, 2017 Follow @wmharris101 — September 10, 2017 Content marketing is changing. In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. In order to use content to build brand awareness, differentiate from … Continue reading How Ecommerce Brands Should Approach Content Marketing in 2018

Ecommerce Content Marketing: The Ultimate Guide

Andy Beohar — April 28, 2017 Follow @sevenatomsbuzz— April 28, 2017 Reaching new audiences online can be difficult as an ecommerce brand, especially because it is a challenge to build links, attract search traffic, and encourage social shares to product pages. That’s where ecommerce content marketing comes in. Below, we offer some actionable tips that … Continue reading Ecommerce Content Marketing: The Ultimate Guide

5 Ways to Improve Your Ecommerce Website

Chris Dunne — April 1, 2017 Follow @FeedbackExpress— April 1, 2017 There are two main problems that plague all ecommerce merchants: lack of traffic, and lack of conversions. If you’ve been having trouble with either—or want to improve both…here are five awesome tips for you. First off, let’s make sure everyone knows the difference between … Continue reading 5 Ways to Improve Your Ecommerce Website