Is the prospect of moving to a new cloud or email service provider daunting? Columnist Jose Cebrian shares tips to help you prepare for and implement the new technology to ensure it goes smoothly. Jose Cebrian on May 9, 2017 When making a move to a new provider of cloud or email services, the … Continue reading 7 steps to help you prepare for a marketing cloud/email service provider transition
Jonathan Chan — April 28, 2017 Follow @joncwrites— April 28, 2017 Are you thinking about running digital ads for your startup? Or maybe you’ve already started running them but aren’t sure if you should continue? This guide will help you understand the basic metrics you should be tracking, help you set benchmarks for success and … Continue reading Quick Start Guide to Running Digital Ads for Your Startup
Columnist Lewis Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers. Lewis Gersh on April 28, 2017 In my most recent column, I challenged you to ask if you were grateful for digital. I argued that … Continue reading Are you grateful for digital? Part 2: Q&A
In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum. Lewis Gersh on March 31, 2017 The internet is both the best and worst thing that’s ever happened to us. (And I say … Continue reading Are you grateful for digital?
The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible by Maarten Albarda, Featured Contributor, March 27, 2017 How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than U.S. advertisers on addressing YouTubegate. I refer of course to the fact … Continue reading The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
Thinking WAY Beyond The Banner by Mike Azzara, Op-Ed Contributor, March 16, 2017 Of course, better brands already think carefully about their raison d’être, their Purpose (with a capital P) and related core values, and they act mindfully to imbue that Purpose and those values into all aspects of their operations — with marketing, advertising … Continue reading Thinking WAY Beyond The Banner
Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation”
Paul Keijzer — February 27, 2017 Follow @Paul_Keijzer— February 27, 2017 Imagine a life where your basic needs are taken care of but you have nothing more to strive for. Nothing greater that you’re aspiring to achieve. Sounds like a mundane and purposeless life to me. That’s most likely the state you’d like to avoid … Continue reading Why Having No Massive Transformative Purpose Will Kill Your Company
Arik Hanson — February 22, 2017 — February 22, 2017 Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a … Continue reading 3 Reasons Digital Marketing Should NOT Own Influencer Marketing
Jodi Schechter — February 15, 2017 Follow @jjschechter— February 15, 2017 FACT: The majority of digital experience projects fail You read that right. A recent survey by Forrester Consulting reveals that more than 60 percent of all digital experience transformations do not succeed. An even more dire stat by Consultancy.UK pegs the shocking failure rate … Continue reading Why Digital Transformation Projects Fail
