Paul Keijzer — February 14, 2017 Follow @Paul_Keijzer— February 14, 2017 When you think of operating in the digital age things like automation, mobile computing, cloud computing and social media come to mind. All of these combined have created an environment where more information can be accessed, faster. Technology and the digital age have been … Continue reading How the Digital Age Is Pushing The Need For Culture Change
Category Archives: Digital Transformation
What if Super Bowl commercials were like digital ads?
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh. Lewis Gersh on February 3, 2017 Picture this. It’s Super Bowl Sunday. Last play. Patriots trail by four. Tom Brady fires a pass to Julian Edelman at the back of the end zone. Touchdown. But wait. … Continue reading What if Super Bowl commercials were like digital ads?
How to Turn Digital Inquiries into New Clients
Chelsey Fox — January 25, 2017 — January 25, 2017 If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting … Continue reading How to Turn Digital Inquiries into New Clients
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year. Rob Rasko on December 21, 2016 at 10:29 am 2016 has been a year of growth and transformation for digital advertising. According to the 2016 IAB/PwC Internet Advertising Revenue … Continue reading Predictions for the digital advertising industry in 2017
Good Managers Must Be Digitally Fluent
Jonathan Becher — December 19, 2016 Follow @jbecher— December 19, 2016 Over the weekend, a senior manager at another company challenged me as to whether he really had to be digitally proficient. He went on to explain he had hired an intern for his social media presence and a personal online shopper for his clothes. … Continue reading Good Managers Must Be Digitally Fluent
Digital Transformation – Execution is Key to Realizing Your Vision
Jaisundar Venkat — November 21, 2016 Follow @BouncingThots— November 21, 2016 Many firms fall for the ‘digital’ hype and rush into digital initiatives without fully appreciating the fact that these projects must not only be envisioned differently but also executed differently. Success rates when these initiatives are handled like conventional technology projects aren’t flattering and … Continue reading Digital Transformation – Execution is Key to Realizing Your Vision
Post Election Digital Skills Shortage
Sally Falkow — November 18, 2016 — November 18, 2016 One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it … Continue reading Post Election Digital Skills Shortage
The How vs the Who: An Argument Against Attribution & Hack Back
Sam Bisbee — November 8, 2016 Follow @sbisbee— November 8, 2016 A lot of organizations focus their efforts on identifying external actors, distinguishing between different groups that may be attempting malicious activity. At some organizations, this is relevant due to the defender’s sophistication, capabilities, and relationships. However, they are the 1%-ers and have many of … Continue reading The How vs the Who: An Argument Against Attribution & Hack Back
How Long Till We’re Done With Digital?
Jonathan Bright — October 30, 2016 Follow @SoutherlyComms— October 30, 2016 “The word ‘digital’ is a bit like the word ‘electricity’. Sure, electricity was all the rage back when it took over from steam. But it would be slightly ludicrous for a company nowadays to outline its ‘electricity strategy’. The same goes for digital – … Continue reading How Long Till We’re Done With Digital?
How to Build Offline Boards – Agile Transition (Part 3)
by Stefan Wolpers Follow @StefanWSeptember 29, 2016 TL;DR: On the Benefits of Offline Boards Offline boards lift a team’s level of collaboration significantly. They are great information radiators for stakeholders, and they massively benefit from the psychology of getting haptic. Learn the best practices of getting started with your own offline boards in this third … Continue reading How to Build Offline Boards – Agile Transition (Part 3)
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