Category Archives: Digital Transformation

13 Things That Set Your Digital Presence Apart From the Crowd

Young Entrepreneur Council — September 29, 2017 Follow @YEC — September 29, 2017 What about your digital brand/footprint sets you apart? 1. Opinionated Content When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends … Continue reading 13 Things That Set Your Digital Presence Apart From the Crowd

How Digital Transformation Will Change Consulting Business Models

Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models

The New Era of Digital Banking is Here and Why It Matters

Hephzy Asaolu — September 22, 2017 Follow @http://twitter.com/iamladywriter — September 22, 2017 DigitalMarketingAgency / Pixabay As the world approaches a decade since the meltdown that rocked its financial markets, it is more desperate than ever for a revolution. Some bandages have been applied, but many believe we’re overdue for another financial crash. New regulations in … Continue reading The New Era of Digital Banking is Here and Why It Matters

Why Your Digital Transformation Has Stalled Out (And What to Do About It)

Mark Miller — September 20, 2017 Follow @MMtwopointfive — September 20, 2017 Competitive business leaders have heard, if not always understood, platitudes urging digital transformation for years now. Since the Internet of Things has become a core facet of our everyday lives, the importance of updating and adapting organizations to survive and thrive in an … Continue reading Why Your Digital Transformation Has Stalled Out (And What to Do About It)

The 5 Challenges of Digital Marketing Transformation

Hassan Bawab — September 1, 2017 Follow @hassanbawab — September 1, 2017 Templune / Pixabay “Digital transformation” has become a popular buzzword – senior executives and experts are all talking about it. Some enterprises are already leveraging the benefits of digital transformation, while others struggle with incorporating the necessary changes into their business processes. Digital … Continue reading The 5 Challenges of Digital Marketing Transformation

The Digital Transformation Battle Between Sales & Marketing

Warren Knight — August 19, 2017 Follow @warrenknight — August 19, 2017 Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start … Continue reading The Digital Transformation Battle Between Sales & Marketing

Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon

Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon by Steve Kraus , (August 18, 2017) Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon dominates e-commerce. For the vast majority of brands, walking away from the giants … Continue reading Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon

Retailers: Here are the building blocks for winning the digital shelf

As the busy holiday season fast approaches, columnist Andrew Waber explains why it’s important for marketers to build on a foundation of data and analysis and tap dedicated staff for their most important retail channels. Andrew Waber on August 16, 2017 “How should we analyze our online sales presence?” Every company that sells online goes … Continue reading Retailers: Here are the building blocks for winning the digital shelf

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance