Edwin Miller — November 28, 2017 — November 28, 2017 iAmMrRob / Pixabay Experts in the business world agree that digital transformation is an opportunity for businesses of every size. Customers’ buying habits have changed dramatically with the introduction of digital and mobile devices. Businesses must therefore change the way they develop, sell, and distribute … Continue reading Digital Transformation Challenges – An Opportunity for Consultants
James Potter — November 8, 2017 Follow @thelinkedinman — November 8, 2017 Shutterstock Back in May 2016, we wrote a blog Who’s afraid of the big bad human looking at the benefits of talking to someone face to face or over the phone, rather than via email or swapping messages via text or social … Continue reading How to Stay Human In A Digital Age
Mukund Krishna — November 6, 2017 Digital transformation has permeated all sectors, and the government is no exception. Governments are now thinking about digital transformation in a big way, mainly owing to the higher expectations of citizens and constituents. However, the nature of the transformation in the government sector is markedly different from … Continue reading How Can Digital Transformation Help in Bringing Effective Governance?
Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand
Marvin Magusara — October 20, 2017 Follow @bubblelocalseo — October 20, 2017 Vietnam. This is a bloody war, and you are in it. 6 months ago you were living a happy life in Chicago, but now you are creeping slowly and quietly through this jungle hell. As you swallow, you taste the salt in your … Continue reading The Way of the Digital Assassin
By Larry Alton October 20th, 2017 Historically, television ads have been one of the most effective ways to reach a large audience. TV broadcasts, when first introduced, reached millions of residents in ways that were never before possible. The development and popularization of the internet led to a new revolution, connecting people in new ways, and … Continue reading 5 Strategies To Help You Convert To Multi-Screen Marketing
In a shifting retail landscape, businesses are increasingly looking for CMOs with both leadership and digital commerce chops. Columnist Andrew Waber discusses the common skill sets that go hand-in-hand with that kind of position. Andrew Waber on October 11, 2017 As a regular Marketing Land reader, you couldn’t miss the constant drumbeat of bad … Continue reading The new CMO role in digital commerce
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers
Alex Yakubovich — October 6, 2017 Follow @ScoutRFP — October 6, 2017 kaboompics / Pixabay Innovation pays off — and if you’re not regularly investing in it, your company’s growth may be suffering. Seamless collaboration and automation yield bigger savings, greater operational efficiency, more strategically aligned decisions and, ultimately, better business outcomes. In today’s digital … Continue reading Trouble Scaling? Examine How You Approach Digital Transformation
Ryan Scott — October 6, 2017 Follow @causecast — October 6, 2017 The onslaught of major natural disasters in the past month is forcing companies to consider how they can and should respond to such overwhelming need. Hurricanes Maria, Irma and Harvey have literally rained down devastation, an earthquake in Mexico has left hundreds dead, … Continue reading Why Companies Must Shift from Disaster Relief to Disaster Philanthropy
