by Eric SamsonAugust 18, 2016 Companies with established marketing teams may be too deep in the weeds to realize where their weakness lie. Consequently, they risk losing market share to competitors who regularly recruit outside help to spot marketing inefficiencies and improve existing processes. To grow your business, consider hiring a digital marketing agency or … Continue reading 5 Reasons Why You Should Hire A Digital Marketing Consultant
Category Archives: Digital Marketing Strategies
Why Your Digital Marketing Strategy Isn’t Working
by Sarah Beth JonesAugust 10, 2016 Putting a lot of time into your marketing strategy, but not seeing the kind of results you want? There are a lot of reasons why your marketing strategy may not be hitting the mark, here’s a breakdown: You aren’t content marketing — Content marketing is still relatively new on … Continue reading Why Your Digital Marketing Strategy Isn’t Working
5 Digital Campaign Planning Tips to Live By
by Mike Santos July 20, 2016July 20, 2016 Today’s digital marketing teams have tons of advertising channels at their fingertips. Gone are the days when you were limited to monthly magazine ads, expensive TV spots, or ineffective banner ads. If I want to successfully promote a webinar to a specific target audience, all I have … Continue reading 5 Digital Campaign Planning Tips to Live By
Follow These 27 Digital Marketing Teachers To Add Some Value In Your Life
by Pawan Kumar July 9, 2016 Follow @prepawanJuly 9, 2016 Whether you’re a startup, business owner, beginner or expert in marketing who is looking for new marketing ideas and the right advice. You don’t need to look anywhere. I have compiled a list of 27 digital marketing teachers who will add some value in your … Continue reading Follow These 27 Digital Marketing Teachers To Add Some Value In Your Life
4 Reasons Why Digital Marketers Can’t Afford to Waste Budget
by Katherine Buchholz July 6, 2016July 6, 2016 CPA is the holy grail for digital marketers – but I didn’t need to tell you that. What happens when there are forces working against you? Research shows up to $ 37 billion of worldwide marketing budgets are being wasted on poor digital marketing performance. That’s why … Continue reading 4 Reasons Why Digital Marketers Can’t Afford to Waste Budget
Going For Olympic Gold In Digital Marketing
by Krista DiBiccari, Op-Ed Contributor, July 1, 2016 Digital marketers will face a monumentally noisy summer in attracting the attention of engaged consumers. A heated, contentious U.S. presidential race complete with wall-to-wall news coverage of the Democratic and Republican conventions will dominate the news media this summer. Savvy political media buyers from both campaigns, as … Continue reading Going For Olympic Gold In Digital Marketing
Tips to Design a Strategy for Successful Digital Marketing in 2016
by Nashaat Quadri June 23, 2016June 23, 2016 Traditional marketing is making a shift toward digital and the trend is getting stronger every year. According to premier research agencies, digital ad spending will overtake ad spending on traditional media such as TV etc. in 2017. So, the next year the total ad spend by the … Continue reading Tips to Design a Strategy for Successful Digital Marketing in 2016
3 digital marketing opportunities for franchises
Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Jason Decker on June 20, 2016 Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, … Continue reading 3 digital marketing opportunities for franchises
Why location is the hottest topic in digital marketing right now
Location data offer a goldmine of insights that marketers cannot afford to ignore. Greg Sterling on June 15, 2016 Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical … Continue reading Why location is the hottest topic in digital marketing right now
10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]
by Martin Brown June 6, 2016 Follow @topseorankersJune 6, 2016 Online marketing has gone through multitudes of changes over the years. From basic article marketing to the use of mobile, there’s no doubt that the landscape is quickly changing for both users and businesses. It therefore makes sense to expect more of these changes in … Continue reading 10 Digital Marketing Experts Shed Light on the Top Industry Trends for 2016 [Infographic]
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