by Jomer Gregorio May 23, 2016 Follow @JomerGregorioMay 23, 2016 In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may find convenient to their specific situations. Using a single channel to reach out to customers … Continue reading 8 Benefits of Multi-Channel Digital Marketing [Infographic]
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
by Allison Checchi May 23, 2016 Follow @AllisonChecchiMay 23, 2016 Consumers today are using multiple sources of information to find information about local businesses, searching across various sites and apps, using more than one device. This zigzagging customer journey means it’s harder than ever for local business owners to meet customers where they’re searching and … Continue reading 4 Guiding Principles to Break Through Digital Marketing Challenges
by Simon Bonello May 9, 2016 Follow @bigpic_agencyMay 9, 2016 Let’s not overcomplicate things. Digital strategy is simply to put a plan in place to accomplish objectives using digital channels. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” Without a defined digital strategy your project is at risk of … Continue reading Digital Strategy. You Need It.
by Jonny Rosen May 5, 2016 Follow @ohjonnyMay 5, 2016 Are you just getting started with social media marketing? Or have you been on a site for awhile but you’re not getting the results you want? You need to learn the do’s and don’ts so that you can maximize your efforts on these sites. You’ll … Continue reading Do’s and Don’ts to Succeed in Social Media Marketing
by Simon Brisk April 12, 2016 Follow @Brisky001April 12, 2016 I remember when I first started out in the digital marketing space several years ago – there were not nearly as many tools available as there are today. For a long time, Google Analytics was one of the only digital marketing tools I would use. … Continue reading 5 Digital Marketing Tools Your Business Isn’t Using But Should
by Jessica Bowers April 10, 2016April 10, 2016 If you’re a company that has a comprehensive marketing strategy, chances are you use both traditional and digital marketing methods. How do you make them work together for optimal success? Traditional and digital strategy may seem like completely different worlds these days, but it would be a … Continue reading Easy Ways to Integrate Your Digital and Traditional Marketing Strategies
by Anna Manteufel March 25, 2016March 25, 2016 Gone are the days where marketers can send out a mass message to consumers and get a large response. Sure, you might be able to snag a few people, but most will ignore generic messages, especially in the digital world. As we learn more about digital marketing … Continue reading 10 Sure Fire Ways to Add Personalization to Your Digital Marketing
by Angela Hausman, PhD March 25, 2016 Follow @MarketingLetterMarch 25, 2016 Discussing B2B digital marketing with business owners is frustrating. They think digital marketing is something that works for B2C brands and, even then they only think it works for tech brands and those will an exciting product consumers can get stoked about. Take a … Continue reading B2B Digital Marketing Strategy [Infographic]
by Don Purdum March 21, 2016 Follow @donpurdumMarch 21, 2016 Have you decided that digital marketing is a great opportunity for your business only to find that it’s harder than it was promised? Are you creating sales pages, landing pages, blog articles, strong call-to-actions and sales funnels but it’s not working the way the experts … Continue reading 3 Human Strategies That Will Explode Your Digital Marketing
