Adel de Meyer — December 12, 2016 Follow @adeldmeyer— December 12, 2016 Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to … Continue reading Creating A Digital Marketing Strategy – Everything You Need To Know
Jennifer Hanford — December 1, 2016 Follow @jennghanford— December 1, 2016 Having a strong online presence has become a necessity for businesses of all sizes. Statistics show that more than half of consumers turn to the internet for information before making purchases: Data reveals 67% of consumers are influenced by online reviews (Moz) 54% of … Continue reading How to Develop a Digital Marketing Strategy as a Startup [Infographic]
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can’t afford to overlook. Stoney deGeyter on November 18, 2016 There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only … Continue reading 11 proven digital marketing strategies you’re (still) not using
It’s time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy. Amy Bishop on November 11, 2016 We’re almost halfway through Q4, and as a marketer, you know what that means. It’s time to start thinking about next year, if you haven’t already. To … Continue reading A step-by-step guide to developing your 2017 digital marketing strategy
by Mark Ellis Follow @businessfictionOctober 16, 2016 If there’s one budget that gets cut when finances are tight, it’s marketing. The vehicle by which we drive interest towards our businesses, establish a tone of voice and pitch ourselves as experts often gets a rather raw deal. Thankfully, we now live in an age where anyone … Continue reading 6 Ways Anyone Can Become A Digital Marketing Star
by Claudia ElliottOctober 7, 2016 Digital should dazzle! There’s no excuse for tired old campaigns when technology makes it so easy and affordable to create attention-commanding images that will help your clients achieve their marketing goals. And if you haven’t added cinemagraphs to your digital toolbox, you’re missing an opportunity. These little gems pairing a … Continue reading 5 Ways to Wow ‘Em With Cinemagraphs in Your Digital Marketing Campaigns
by Scott Gillum Follow @sgillumSeptember 18, 2016 Modern marketers are “technology crazy,” constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have plenty of options to play with, according to Scott Brinker the MarTech landscapes is enormous with 3,874 ISV’s and … Continue reading Experience Clouds Are Changing The Game For Digital Marketers
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition. Eric Enge on September 14, 2016 It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds … Continue reading Sustainable competitive advantages in digital marketing
by Matt CurtisSeptember 13, 2016 Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing … Continue reading Targeting Your Digital Marketing: Building A Buyer Persona
by Gino Galassi, Op-Ed Contributor, September 7, 2016 The digital video market is the holy grail for companies in the broadcasting, cable TV, super platform, over-the-top, and telecom industries. The market is also rife with vexing challenges. Viewers of digital video are dissatisfied, have difficulty finding relevant content, and have inconsistent viewing experiences. Providers lack … Continue reading Digital Video Market Has Work To Do
