Graeme NishidaFebruary 20, 2015 If you’re in the Design industry or are study to one day enter it, then you’ve probably seen the poster I’ve used on the cover of this blog post. Or, you have heard of this kind of client mentality when it comes to project management. In a society that seems to … Continue reading How Would You Like Your Graphic Design? Fast, Cheap, or Great. Pick Two.
Category Archives: Digital Marketing
If You’re Not Using These Data Types, You Risk Falling Behind
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
This Is How You Sell Books In The Digital Age
Penguin Books unveils a clever interactive site, inspired by the iPod’s clicking wheel, to accompany the release of 80 classic e-books.February 18, 2015 Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world’s largest publishing house is releasing a new series of 80 books, entitled Little Black Classics, to … Continue reading This Is How You Sell Books In The Digital Age
Are You Committing The 7 Sins Of Martech?
Falling into bad habits is easy, especially when the marketing technology landscape is so complex and overwhelming. But contributor Erik Bratt urges you to avoid these cardinal errors. Erik Bratt on February 18, 2015 Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given … Continue reading Are You Committing The 7 Sins Of Martech?
Rich Media Maturity: Optimizing Marketing Video for Mobile
Vebeka GuessFebruary 17, 2015 In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative team to focus on innovation instead of administrative tasks. Now let’s look at video. Video is a highly popular and effective … Continue reading Rich Media Maturity: Optimizing Marketing Video for Mobile
Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Tom MartinFebruary 17, 2015 Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi … Continue reading Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Digital Marketing Is About Bravery
Mike MoranFebruary 14, 2015 I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy – I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. But the longer I teach people … Continue reading Digital Marketing Is About Bravery
5 Digital Resolutions Everyone Should Make (and Keep!)
Courtney HuntFebruary 12, 2015 The year may not feel that “new” anymore, but it’s not too late to vow to take better care of ourselves in cyberspace. Here are my thoughts on the commitments people should make (and keep!), not just in 2015 but every year. Sticking with these digital resolutions won’t be easy – I … Continue reading 5 Digital Resolutions Everyone Should Make (and Keep!)
3 Key Digital Marketing Trends In 2015
Paula ClaponFebruary 11, 2015 For a digital marketer, every day can be a game changer, as new developments in technology keep pushing the limits on how you can engage and interact with your always-connected target audience. 2015 is no exception – marketing strategies and tools are tested once more, with the ‘Internet Of Things’ setting … Continue reading 3 Key Digital Marketing Trends In 2015
Is Email Marketing Still Alive?
Eric HammisFebruary 10, 2015 Email marketing is one of the oldest forms of digital marketing, and it continues to be one of the most vital parts of digital marketing. However, you’re most likely going to stumble upon articles that say email is no longer important. Here’s my favorite, “RIP email marketing.” It’s kind of humorous … Continue reading Is Email Marketing Still Alive?
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